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Few, if any, twentieth-century political leaders have enjoyed greater popularity among their own people than Hitler did in the decade or so following his rise to power in 1933. The personality of Hitler himself, however, can scarcely explain this immense popularity or his political effectiveness in the 1930s and '40s. His hold over the German people lay rather in the hopes and perceptions of the millions who adored him.

Based largely on the reports of government officials, party agencies, and political opponents, Ian Kershaw's groundbreaking study charts the creation, growth, and decline of the "Hitler myth." He demonstrates how the manufactured "Fuhrer-cult" served as a crucial integrating force within the Third Reich and a vital element in the attainment of Nazi political aims. Masters of the new techniques of propaganda, the Nazis used "image-building" to exploit the beliefs, phobias, and prejudices of the day. Kershaw greatly enhances our understanding of the German people's attitudes and behavior under Nazi rule and the psychology behind their adulation of Hitler.

• Sales Rank: #446750 in Books
• Published on: 2001-12-13
• Original language: English
• Number of items: 1
• Dimensions: 4.90" h x .70" w x 7.50" l, .59 pounds
• Binding: Paperback
• 320 pages

Amazon.com Review
Before writing the first volume of his substantial biography of Adolf Hitler, Ian Kershaw focused on the popular appeal of the Nazi dictator in The "Hitler Myth". Arguing that "the sources of Hitler's appeal must be sought ... in those who adored him, rather than in the leader himself," Kershaw shows how Hitler's public image welded together antagonistic forces within the Nazi state, mobilized the nation for war, and contributed to the ethos that animated systematic and genocidal violence.

Responding to historians who maintain that Hitler's personality or ideological fixations accounted for his broad acceptance, Kershaw argues that, in the early 1930s, a sizable plurality of Germans hungered for an omnipotent Führer to stand above the political disharmonies of the Weimar state. Later, foreign policy and military victories attracted many more to the Hitler legend. However, victories were the price for popularity; and Hitler became more and more bloodthirsty as both his image and regime foundered under the blows of the Allied powers. The Hitler myth, then--a cultural phenomenon the Reich Minister Joseph Goebbels claimed as his greatest propaganda triumph--became a fundamental cause for the collapse of the Nazi State.

Kershaw's authoritative history of political culture in Hitler's Germany forcefully demonstrates that the Führer's popularity rested less on "bizarre and arcane precepts of Nazi ideology than on social and political values ... recognizable in many societies other than the Third Reich." In our present political environment, which repeatedly features outcries for "leadership" from pundits and public servants alike, the disturbing lessons of The "Hitler Myth" are an urgent warning. --James Highfill

Review

"The strength of Kershaw's study is that he moves beyond a description of the construction of the 'Hitler myth' to analyze its strength and resiliency."--The Richmond Times-Dispatch

Language Notes
Text: English, German (translation)

Most helpful customer reviews

63 of 70 people found the following review helpful.
A solid, interesting survey
By I should be at the gym
"The Hitler Myth" is essentially a charting of the effectiveness of--though not an in-depth investigation of--the propaganda machine relative specifically to how the German populace viewed Adolf Hitler from the late 1920's through the duration of the war. Kershaw measures the propaganda machine's effectiveness through 1) opinion poll results, 2) voting figures, and 3) anecdotal documentation, especially reports from Nazi Party functionaries regarding what might today be called "the word on the street."

What ends up being Kershaw's most strongly stressed observation in the text is the persistence in Nazi Germany of public "excusablility" of Hitler (my clumsy term, not Kershaw's) or a sort of "blame transfer" (again, my inadequate term) that existed relative to any negative news or regime mistakes.

In other words, when things went wrong, the public--in a seemingly maniacal way--held onto a "BUT IT'S NOT THE FURHER'S FAULT" mentality. Concomitant to this reality is the extent to which the Nazi Party was actually actively disliked by huge swaths of the population of Germany from quite early on (pre-war), and even more so by the beginning of hostilities with the Allies. Nonetheless, none of that displeasure seemed to get applied to Hitler himself until much, much later. Kershaw's fairly convincing stream of written evidence shows that the public persistently disassociated Hitler from the over-zealous policies, corruption, or flat-out bad ideas and brutish stupidity of the Nazi regime by assuming that Hitler was being misinformed by sycophants, or was being foiled by the pernicious British, or was simply too absorbed with genius foreign policy and thus distracted from domestic concerns, etc. In fact, the evidence suggests that during many points of the Third Reich's embarrassing reign, at least up until the defeat at Stalingrad, when the popularity of the Nazi Party worsened, Hitler's personal popularity actually increased.

The "why" behind all this is tricky, and Kershaw is honest enough to say so, admitting that he doesn't have a complete answer. But, his exhaustive research over the years has helped. Clearly, he thinks that the Nazi propaganda machine and its persistent application is the principle reason for the amazing success of the "Hitler myth." Or, to put it in modern pundit parlance: "It's the media, stupid." Control of communications by savvy, Machiavellian manipulators like Joseph Gobbles allowed for Hitler to always be positioned (literally, too!) in the best possible light, no matter what the national or international circumstances.

A secondary but important factor in the vitality of the Hitler myth was simply a desperate German thirst for leadership (decisive leadership or at least decisive-sounding) in the wake of 20 years of highly dysfunctional adolescent democracy burdened by rank corruption and destabilized by what was at the time the compelling Communist alternative, Communism having not then been discredited anywhere in the world nearly to the extent it has been now.

While Kershaw does not apply the lessons of the Hitler myth directly to any aspect of today's political environment, some parallels are there, and he discretely suggests as much in a few places in the text. Kershaw wisely leaves it up to you, the reader, to plumb them. I suspect that Kershaw, being a British citizen and longtime observer of the media of the past, cannot help but find some slight comparisons--arguably worrying--between the inability of the German media to respond critically to Hitler and the inability of the modern media to do the same relative to national leaders or powerful and essentially conservative or nationalistic movements, particularly in the United States and in those large regions of the Middle East served by Al-Jezeera's news service. Of course media observers, including some of Kershaw's professional colleagues, outside of the U.S. and some within (where it is considered fairly "politically incorrect") have drawn parallels to the staging of Hitler-focused Nazi propaganda events and rallies and those staged by the current American presidential administration. Parallels have also been drawn--much more often in Kershaw's native Britain than in the U.S.--between the Third Reich's control of the media the corporate control of the media today. (Incidentally, Kershaw does somewhat discuss public partisan events, especially Nazi rallies in small communities and parades in Berlin and elsewhere, and it is interesting to read the obsessively detailed accounts of official Nazi reports citing how many people were in the crowds during parades, what percentage of them seemed to be executing the Nazi salute, and so forth.) Granted, the media's inability to serve genuine public discourse today and be properly critical (I use "critical" in the same sense of the word as it is used in the term "critical thinking;" that is, "critical" meaning the qualities of being careful, objective, and intellectually rigorous, not necessarily "negative") is less severe today that than in Germany in the 1930's and 1940's. But, that begs the question: just how un-critical is uncritical *enough* to cause great harm to a society, nation, or culture, particularly a Western one?

If there is a glaring omission in Kershaw's book, it is that of technological and sociological context relative to media. His entire text is about propaganda, media, and public perception, and yet there is no examination of just how many of the German people read newspaper, how many newspapers there were, how many of the people listened to radio, how many hours, and what radio shows existed, and what the options were. In fact, at times it seems Kershaw was too close to his own material, and failed to realize that the basics of the media landscape of Germany from the 1920's through the 1940's isn't something even erudite readers are likely to understand today. Granted, he touched on points of this landscape: there are brief mentions of posters and their use, or the number of Hitler's speeches and their frequency; there are citations throughout from specific newspapers, including underground anti-Nazi publications (some of which, in retrospect, seem to have been stirringly prescient and clear-sighted, so much so as to make me shake my head at times while reading their predictions and worries about what Hitler would bring to the German people and Europe). But, it was not nearly a coherent enough picture. Even just one or two pages of text giving an overarching view of the German media landscape during the 1920's and 1930's would have been extremely helpful.

27 of 30 people found the following review helpful.
Solid work
By Thomas W. Robinson
Kershaw is probably more famous now for his two part bio of Hitler, but he wrote this book around 1980 and it is still one of the best works on how propaganda painted a picture of the Fuhrer. What one finds out through reading this book is a glmpse into everyday life for Germans, how propaganda kept Hitler's popularity up despite the popularity of the Nazi Party declining, and how propaganda gave the general public a distorted view of Hitler. We also see how the public could have supported someone like Hitler and his party. Often times with the Nazi era, it is hard to understand how ordinary citizens supported the party considering what we know now, but of course people at the time did not expect a world war or the holocaust to happen. Kershaw does an excellent job of hitting this theme as he puts the reader in the time period so we see why Hitler and the Nazis rose to power. We also see that the Nazi's often times downplayed their anti-Semitism before taking power and their hatred of the Jews was not amongst the reasons most ordinary people voted Nazi or supported Hitler. All in all, this book is a must read for anyone interested in the Nazis or the use of propaganda. The book is scholarly, but for the most part is easy to read and flows pretty well.

36 of 45 people found the following review helpful.
Great Book on understanding Nazi Propaganda
By Lloyd Greg
In the late summer months of 1933 and 1934, groups of German citizens flocked to Berghof hoping to catch a glimpse of Adolf Hitler walking through the countryside . Filled with a zealous belief for the `Hitler Myth', post World War I Germany surrendered itself to Nazi propaganda. Responding to the humiliating treaty of Versailles and the economically unstable Weimar Republic, Hitler took on the Weberian characteristics of charismatic leadership . Unconditional loyalty and unquestioned faith in the Fuhrer rekindled historical notions of charismatic authority within the German psyche. Only after millions of European deaths and an Allied imposed peace could Germany finally tear itself away from the spell of Adolf Hitler.
Unlike other chroniclers and scholars of the Nazi regime, Ian Kershaw in his book The Hitler Myth: Image and Reality in The Third Reich, examined the subtle distinction World War II German citizens carried in their assessment of Hitler and the Nazi Party. According to Kershaw, Hitler realized that the personality cult constructed around him could be used to cement the integration of the Nazi Party and the German populace. Indeed, the spell of Hitler or the myth of Hitler did not always exactly correspond with the German populace's perception of the Nazi Party. Throughout his well documented work, Kershaw makes the case that the `Hitler Myth' held a different form of allegiance within World War II Germany. The `Hitler Myth' unlike the Nazi party, prevented the German citizen from abandoning the Fuhrer in his quest for European dominance . It was trust in Hitler not in allegiance to the Nazi Party that propelled many German citizens to fight through World War II, despite food shortages and mounting casualties. Only after the dropping of 1,202,000 tons of bombs in 1944 did the majority of the German populace awaken to the reality of the Third Reich and realize the linkage between the devastating policies of the Nazi party and `The Hitler Myth'.
The separation of the Fuhrer from the Nazi party began with the incarceration of Adolf Hitler at Landsberg in 1924. Prior to his jailing, Hitler merely saw himself as an intrepid vanguard for a future National Socialist dictator . Only after a period of gestation when Hitler read voraciously, wrote Mein Kampf, and received countless party visitors did the future Fuhrer bloom to the realization that he could carry the mantle of National Socialism and assume the untapped potential of the `Hitler Myth'. Only a year prior to Hitler's incarceration, the German populace viewed the Munich orator as little more than a "vulgar demagogue". With his Landsberg transformation, Hitler assumed the reigns of the Nazi Party.
Appealing to the German middle classes, Hitler promoted a message of anti-Marxism and strong authoritarian leadership. While assuming political power for the Nazi Party, Hitler subtly cultivated his own cult of personality and authority by issuing a 1933 directive through the Minister of the Interior calling for the compulsory greeting of `Heil Hitler' for all governmental employees . More than jailings, beatings, and political sabotage, the greeting of `Heil Hitler' provided the Fuhrer with a subtle tool for manufacturing German consent. This consent was needed in 1933-41 as the Nazi party failed to uphold promises of economic renewal and growth . Despite material dissatisfaction, the German populace did not reject the `Hitler Myth' which was seen by many Germans inhabiting an allegiance outside the political and economic system.
Hitler realized that the continued allegiance of the German populace needed to be sustained by tangible triumphs. The growth of Lebensraum not GDP was an essential component in fostering the `Hitler Myth'. In 1938 and 1939, Hitler created a mythos of `Triumph without Bloodshed' by occupying the Sudentanland with a perceived skill and strong armed diplomacy. If Landsberg secured the `Hitler Myth' within the Nazi Party structure, the Munich Crisis convinced a majority of the German citizens to unquestionably follow the charismatic and diplomatically agile leadership of Adolf Hitler. Following victories in Denmark, Norway, Poland, and France, the `Hitler Myth' encapsulated all of Germany, since military action failed to make a serious dent in the living conditions of late 1930's Germany .
The growth of Lebensraum and `Hitler Myth' met their fate in the Stalingrad winter of 1943. Despite claims of fighting a Valhallian death, Hitler and the Nazi propaganda machine of Joseph Goebells could not mask the defeat of General Paulas and the surrender of 90,000 German soldiers . In addition, the North African military reverses and the treatment of Germany's mentally ill, chipped away at the Hitler Myth . Though Hitler was losing his dream of Lebensraum, the Hitler myth still showed its tenacity through the Final Solution.
For Kershaw, the Hitler Myth provided the German populace with an excuse to disassociate themselves from the genocidal anti-Semitism taking place across the Eastern Front. In a 1942 survey of Nazi party members, 42% of those sampled which was the largest percentage of the opinion poll, indicated that they had no interest in the fate of the Jews. In fact, the German populace never heard Hitler speak of the Jewish question in any public speeches from 1933 to 1934. Clearly, Hitler promoted the Fuhrer myth to two different audiences with two different objectives. The `Hitler Myth', which was promoted to the public, focused on a growth of Lebensraum and a linkage to the Nazi Party agenda. While the `Hitler Myth' encapsulating the Nazi Party apparatus insured unyielding loyalty to the Fuhrer and a direct participation within the Final Solution .
Only after World War II could the world and many German citizens obtain an accurate picture of the Third Reich. The Final Solution and the irrational quest for Lebensraum were finally upheld to a public light. However, this awakening came in 1945, not in 1933 when Adolf Hitler obtained the Chancellorship. For almost twelve years, the majority of the German people never questioned the "Hitler Myth'. Only after an allied bombing campaign that directly affected 1 in 3 Germans did the Volk turn away from Hitler . By 1945, German citizens no longer found the "Hitler Myth' in the sunny garden of Berghof but could see it in the morbid bunker of Berlin.

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• Sales Rank: #835162 in Books
• Brand: Charisma Media Company
• Published on: 2013-09-03
• Original language: Spanish
• Number of items: 1
• Dimensions: 7.00" h x .50" w x 5.00" l, .35 pounds
• Binding: Paperback
• 192 pages

About the Author
Charles Capps es un agricultor retirado y ministro.  Ha brindado seminarios bíblicos por 30 años, compartiendo cómo los cristianos pueden aplicar la Palabra en la vida y vivir en victoria.  Charles Capps Ministries transmite por varias cadenas el programa de radio y televisión Concepts of Faith  (Conceptos de Fe).   Capps y su esposa, Peggy, residen en England, Arkansas.  Tienen dos hijas, Annette y Beverly, que laboran en el miniserio a tiempo completo.

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• Move beyond the deep-seated beliefs that hold most coaches back from success for themselves and their clients
• Overcome—forever—the two levels of fear that coaches face
• Move from people-pleasing to powerful service
• Be a world-class coach with highly committed clients

And so much more...

Praise for The Prosperous Coach:

"A must-read for every coach. Rich Litvin and Steve Chandler offer a revolutionary approach to creating a career and business that you love. No internet marketing. No email list. Just one great relationship at a time."
-- Marci Shimoff, #1 NY Times best-selling author of Happy for No Reason

"The sad truth of the coaching industry is that many of the most caring people give up after a time because they can’t make enough money to survive and thrive. Steve Chandler and Rich Litvin are on a mission to give every coach the chance to succeed on their own terms."
-- Michael Neill, founder of Supercoach Academy and author of The Inside-Out Revolution

"The Prosperous Coach grabs you by the collar in Chapter 1 and doesn’t let go. My heart is still racing. This is one of the most direct, bold, and provocative books I’ve ever read. You are doing your clients a disservice if you don’t finish it and act upon it immediately."
-- Derek Sivers, founder of CD Baby and author of Anything You Want

"Once in awhile a book comes along which gets you to focus on what really matters – human relationships! The Prosperous Coach is one of those rare gems which inspires, challenges, and allows for no excuses. Its contrarian approach may yet change your business and your life for the better. Grab a copy now!"
-- Shama Kabani, best-selling author of The Zen of Social Media Marketing

"Rich Litvin and Steve Chandler are business thought leaders who count. They shatter the myth that you can’t create wealth whilst making a big impact on people’s lives."
-- Chip Conley, founder of Joie de Vivre Hotels and author of Peak

"In The Prosperous Coach, seasoned pros Rich Litvin and Steve Chandler reveal the secrets that have catapulted them and their clients to outrageous success."
-- Mandy Evans, author of Emotional Options

"Rich and Steve have written a fantastic field-guide for creating a successful coaching practice."
-- Jamie Smart, author of Clarity

"Litvin is a rare breed: a world-class coach who is also an expert at understanding the business of coaching."
-- Dr. Sean Stephenson, author of Get Off Your BUT

"This book will shake you up. It will challenge you. You will have to show up and serve boldly in order to get the results they promise. And why wouldn’t you?"
-- Molly Gordon, Master Certified Coach

"The Prosperous Coach should be mandatory reading for anyone considering a coaching career or joining a coaching program."
-- Bryan Franklin, Top 1% Executive Coach

"What Chandler and Litvin get is the law of crushing it as a coach. You practice these disciplines – you crush it. Period."
-- Chris Dorris, Personal Transformation Coach

"Chandler and Litvin are the best in the world at supporting coaches to build a prosperous practice."
-- Christine Livingston, Executive Coach

• Sales Rank: #34886 in eBooks
• Published on: 2013-04-30
• Released on: 2013-04-30
• Format: Kindle eBook

Most helpful customer reviews

41 of 42 people found the following review helpful.
Excellent book, contradicts itself sometimes, but the point gets made.
By Scott
This is an excellent book for any coach to read. His method of "creating clients" is how just about any high-earning consultant got to where they are. They recognized that what they have, holds value, and then got really good at selecting only those who were worthy of receiving that value. At it's core, it's scarcity marketing. Sometimes a product or service perceived value is directly related to the price paid.

The good:
-Inspirational. If you're struggling to get clients, this is a great book to read.
-He shares his method of creating high earnings, with high impact clients. I also like that he says it is his path, and what worked for him might not be the right way for you. He gives you permission to find what works for you, but also shares what has worked for him.
-He drills into you that you can't be needy as a coach. He doesn't spell it out, but being needy de-values your coaching. Be selective, turn down clients that aren't a good fit, and make sure your potential clients are invested. If they aren't, challenge them.
- Within the book you can decipher his method of creating clients, however I don't know if even Rich understands the methodology behind why this works. He creates scarcity and has a high rate, which raises his perceived value.

The bad:
He has some hyperbole in there about how you should not market, not e-mail, don't go to networking events, don't cold call people. After stating this advice, 2 pages later he tells you to call someone right now. He calls it "having a conversation." Semantics my friend. He also has some examples of e-mailing people, which he also says not to do multiple times, but I think does a fair job of showing how e-mail should be used to add value to the client, and/or get them on the phone. Nothing else. He never states this explicitly thought. He is very good at explaining what has worked for him, but it would have been nice if he explained the selling/marketing/psychological techniques behind why this works.

Overall I would recommend it. It was very inspiring, and I believe will help me differentiate myself as a coach.

35 of 36 people found the following review helpful.
Best inspirational and actionable business book for coaches...ever.
By David Hamilton
I almost gave up on my one-on-one coaching practice as a "struggling coach" until someone mentioned this book to me at a conference. Solely because of this book, I am on the track to filling my practice. Totally inspiring and practical at the same time, this book is a precious diamond. I am almost through my third time through the book...I've never read a book three times, let alone twice. If you are a struggling coach, consultant or adviser - get this book. You'll get back more time, make more money and enjoy the lifestyle you really want to have...which is probably why you went into coaching in the first place.

43 of 45 people found the following review helpful.
The Practice Development "Bible" for Coaches and Consultants
By Sandy Schussel
People pay Steve Chandler and Rich Litvin tens of thousands of dollars to be taught and coached on the concepts in this book.

It blasts away the idea that coaches need to be out "selling" their services through mass marketing and sales calls, and shows them how to boldly enroll all the clients they want at fees they deserve, by showing up as the professionals they are and offering to serve people.

Don't try to sell the 'concept' of coaching... Don't cold call... Fill your week with conversations that lead to coaching clients... Let them experience what you can do for them...

As a client and student of both authors, I was blown away at how much they give away in this book. It's EVERYTHING they've taught me--and then some. They don't hold back. And what I've learned from them has resulted in my being able to relax and make a great living as a coach.

One more thing--many of my clients are advisors, attorneys and consultants, and the ideas in this book have helped them grow their practices, too.

Buy this book, do what they say, and you'll have the kind of coaching or consulting practice you thought was just a dream.

See all 260 customer reviews...

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[N245.Ebook] Free PDF The Lonely Empress: Elizabeth of Austria, by Joan Haslip

Free PDF The Lonely Empress: Elizabeth of Austria, by Joan Haslip

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Consort to Emperor Franz Joseph of Austria, Elizabeth was a modern woman who fled the confines of Habsburg to roam free--she fancied dangerous riding, sailing and poetry--but her life ended with her assassination in 1896. "Haslip writes with vividness and immediacy... a serious book which is highly readable." --Edward Crankshaw.

• Sales Rank: #130449 in Books
• Brand: Brand: Phoenix
• Published on: 2000-10
• Original language: English
• Number of items: 1
• Dimensions: 1.45" h x 6.14" w x 9.20" l, 1.70 pounds
• Binding: Paperback
• 464 pages

Features

• Used Book in Good Condition

About the Author
Joan Haslip was educated in London and Florence. From 1940-44 she worked for the Italian section of the BBC. She travelled extensively throughout her lifetime, lecturing throughout the world.

Most helpful customer reviews

3 of 4 people found the following review helpful.
The Lonely Empress
By Catherine Carter
I enjoyed the book. It was well written and obviously well researched.
I like the way it had info from personal writtings from the time, also.

I enjoyed the gallery of pictures included in the text, as well.

I will probably read the book at least one more time.

36 of 37 people found the following review helpful.
Reads more like a novel than a biography
By Someone Special
Top of Form

I was somewhat reluctant to first start reading The Lonely Empress because, from the some of the biographies I've read (but certainly not all!), they tend to start out interesting but then become dull and boring. It usually takes a talented author to write a biography on a boring royal. But even an unskilled author would have no trouble about sounding fascinating if their subject matter was Elisabeth of Austria.

Born a mere daughter of a duke in Bavaria, Elisabeth had a fairytale (ish) romance. The emperor of Austria, Francis Joseph, was already engaged to Elisabeth's sister Helen when he fell in love with her. All of a sudden, to everyone's surprise, the Emperor started to rant about the grace and beauty of this younger sister, much to the dismay of his mother, the archduchess Sophie, who thought that Helen would become the perfect empress.

Elisabeth was still a child when she became engaged to the Emperor. Suddenly, she wasn't allowed to run wild, like she had been when she was younger. Elisabeth had been known to skip her lessons and go out riding for hours. She inherited her father's peculiarity and was known to be her happiest when surrounded by less than royal people. Her father, Duke Max, was renowned for his strangeness. He was known to travel the Bavarian countryside to escape his duties and delighted in circuses. The poor Duchess Ludovica, Elisabeth's mother, must have had a terrible time with her daughter and equally childish husband. Because of her strangeness and wild country ways, the Viennese court look down upon Elisabeth.

What makes this book more interesting is how the author has portrayed Elisabeth. She doesn't try to make her into a selfish, spoiled woman yet she doesn't spend the whole book describing her flawless beauty. Elisabeth seems to be a difficult topic to write about. As many people who have met the Empress say about her throughout the book, "She could be quite charming when she wanted to be. Yet she could also become cold and haughty."

Elisabeth has you admiring her at times, like when she tries to help the Hungarian people regain their Constitution, and at other times hating her, the way she treated her husband and children, the woman whose husband spent fortunes building her three homes around Europe and who still wasn't grateful or satisfied. This woman traveled to countries far away so she could escape her duties as an Empress and her husband.

But one feels for Elisabeth at how much misfortune she had dealt with in her life. She seems to be a caged bird, she seems to have those natures that cannot be trapped or caged. She needed wide spaces so she can spread her wings. The author portrayed Elisabeth excellently and made the book an enjoyable read.

9 of 13 people found the following review helpful.
Well written biography of Sissi
By Helena S
Prior to visiting Vienna last summer, I hadn't known much about Elizabeth of Austria or Sissi as she was often called. Seeing Schonbrunn and the Hofburg made me curious to learn more about her, and this book certainly makes for interesting reading. The author provides details not only about Elizabeth and her family, but also about the politics of the day. Elizabeth comes across as a study in contrasts: on the one hand, she could be very charming and gracious, on the other hand she appears to have been fundamentally self-centered and unsuited for the duties of an Empress. Wrapped up in her own pursuits, obsessed by the thought of gaining weight, growing old and losing her beauty, she was restless, possessive and prone to depression. At the end of the book, I felt much more sympathy for the Emperor Franz Joseph who loved Sissi to her dying day, despite the many separations he endured that were caused by her constant wandering around Europe and despite her unwillingness or inability to perform the duties traditionally expected of an Empress. Overall, this is a well-written biography, and my only caveat would be that Haslip sometimes makes allusions, for example regarding Elizabeth's illness, that are not fully explained which can be frustrating for the reader.

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[D836.Ebook] Free PDF Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes, by Jessica Kriegel

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A blueprint for managing people, not generations

Unfairly Labeled challenges the very concept of "generational differences" as an unfair generalization, and offers a roadmap to intergenerational understanding. While acknowledging that generational stereotypes exist, author Jessica Kriegel argues that they are wrong—and that it's unreasonable to assume that the millions of people born in the same 20-year time span are motivated by the same things, attracted to the same things, and should be dealt with in the same way. Kriegel's experience as Organizational Developer at Oracle puts her squarely in the talent strategy realm, where she works to optimize leadership development, team effectiveness, and organizational design. Drawing upon her experiences with workers of all ages and types, she shows how behaviors know no generational boundaries and how to work with people based on their talents, strengths, and weaknesses rather than simply slapping on a generational label and fitting them into an arbitrary slot.

There are 80 million Millenials in America, yet there are myriad books on "managing Millenials" and "working with Millenials" and "the problem with Millenials." This book shows that whether you're working with Millenials, Generation X, or Baby Boomers, age is not the issue—it's the interpersonal dynamics that matter most.

• Examine the concept of "generational issues"
• Explore the disparate reality of each 20-year generational span
• Learn to understand and work effectively with other generations
• Facilitate intergenerational understanding sessions

The human mind craves categorization, so the tendency to lump people together is natural. It may, however, be holding your organization back. The members of each generation have only one thing in common—their age—and even that varies by two whole decades. Why assume that they should all be managed the same way? Unfairly Labeled shows you a better way, and provides a roadmap to a more effective organizational strategy.

• Sales Rank: #799766 in Books
• Published on: 2016-02-29
• Original language: English
• Number of items: 1
• Dimensions: 9.40" h x .90" w x 6.30" l, .0 pounds
• Binding: Hardcover
• 256 pages

From the Inside Flap

The human mind craves categorization, which makes finding patterns and lumping people together natural. However, such stereotyping may be holding your organization back. The members of each generation—millennials, generation X, and baby boomers—actually have many things in common and are much more than their associated generational label. What is behind the widespread belief that millions of people who share a certain age bracket act, respond, and should be managed the same way? Unfairly Labeled reveals the misleading research and guidance behind the newest generational managing trends and provides a better way to effectively manage people—not stereotypes.

More than any other generation, the 80 million millennials in America have become the focus of countless books, blogs, and speaking engagements tackling how to manage, recruit, and connect with this latest group of people joining the workforce. Most of this information is not only incorrect and misguided but can also cost you talented employees, according to author Jessica Kriegel (a millennial herself), who optimizes leadership development, team effectiveness, and organizational design at Oracle. In her eye-opening examination of managing three generations of employees, she illustrates how interpersonal dynamics contribute the most to business success. Drawing on experience working with employees of all ages in diverse industries, she provides managers with a full toolkit for working with people based on their talents, strengths, and weaknesses. Delivered in a conversational narrative packed with real-world examples and up-to-date research, Jessica examines how the most common stereotypes came into being along with research-based explanations showing why they are untrue. She also shares her personal toolkit, conveniently organized in its own section of the book, which you can use immediately to:

• Effectually motivate employees without resorting to one-size-fits-all definitions
• Work with a tangible framework for inspiring performance management, including planning, reviewing, and developing employee performance
• Avoid the pitfalls of recruiting, including targeting specific generations, and best practices for creating top-performing collaborative teams
• Gain clear, enlightening and actionable insight into the myth of digital-native versus digital-immigrant workers

Unfairly Labeled is your authoritative road map to finding ways to attract and retain employees of every age because, fortunately, talent doesn't fit in a stereotypical mold.

From the Back Cover

Praise for UNFAIRLY LABELED

"Generational thinking is fatally flawed and has fed the leadership development and coaching industry for far too long. In this fascinating book, Jessica Kriegel dispels the myths and mindless catchall stereotyping of people in the workplace. It's a must read for anyone tired of playing the generational differences game and serious about developing leaders and creating a culture of collaboration."
—Dr. Salvatore Falletta, Program Director, Human Resource Development, Drexel University

"Well written—an interesting read that I would recommend to any manager."
—Jenny Dearborn, Chief Learning Officer at SAP

A Blueprint For Managing People— Not Generations

Unfairly Labeled tackles the topic of intergenerational dynamics head on by rejecting the concept of viewing employees through a generational lens.

What many management consulting firms advise as sound wisdom is actually unfair generalization, and this groundbreaking guide to an enlightened level of management strips away the preconceptions associated with millennials, as well as generation Xers and baby boomers, through illustrative case studies, the latest authoritative research, and firsthand experience of the author co-creating a training program that produced a return on investment of 795 percent by ignoring generational stereotypes. There is an abundance of published generational research that misleads many business leaders into believing stereotypes are true, and the thorough examination inside names the most believed ones and dispels every generalization with quantifiable evidence along with insights into our own behavior that makes categorizing people, or anything, comfortable. In fact, generational stereotyping is happening all over the world, and this widely relevant resource illustrates how other country's labels and definitions further complicate the issue in a global marketplace.

Blow away the stereotypes clouding your judgement with Unfairly Labeled.

About the Author

JESSICA KRIEGEL is an organization and talent development consultant at Oracle. Her expertise is in strategic planning, talent management, leadership development, and intergenerational understanding. She consults on the topic of intergenerational understanding and talent management. She lives in Sacramento, CA.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Author Fights For Misunderstood Millennials
By Dr. Cathy Goodwin
This book should be called, "How Millennials are Misunderstood And What Managers Can Do About It."

Jessica Kriegel has studied generational differences since her PhD thesis. A millennial herself, she's faced the frustration of being considered too young to be taken seriously. While that may be a challenge, it's nothing compared to the challenge of older works who also aren't taken seriously - and who are blocked from access to jobs and careers altogether.

In fact, Kriegel even laments (p 40) that "rampant negative stereotyping" of millennials is not covered legally by ADEA (Age Discrimination in Employment Act). This is appalling. Krieger acknowledges herself (p 17) that a study found that "organizations were 40 percent more likely to ask a young person back for a second interview than job applicants over the age of 50." While millennials may be stereotyped, there's little evidence that they're actually denied jobs more than non-millennials. There's more concern about managing them and organizations go to great lengths to work with them on their terms.

Krieger does have some valuable points early in the book. She points out that individuals can defy stereotypes; in one example, a baby boomer acknowledges he has a Facebook account, while she - a millennial working for a tech company - does not. She also identifies what she calls MSUs -Making Stuff Up - where people misunderstand the motives of coworkers, and she has good examples (pp. 8-9).

But the biggest problem with the book is that Krieger hasn't differentiated aging effects, cohort effects and environment effects on behavior. Labels like "millennial" and "baby boomer" identify a cohort. A "cohort" effect  will be experienced by people who were born at the same time and came of age together.

People who grow up within a cohort do have certain things in common. For instance, baby boomers were always crowded; by definition, the "baby boom" at the end of Word War II created a large number of children who filled schools at the same time. People in a cohort might share common memories; many boomers remember dial telephones, while Gen Xers and millennials don't remember a time when males could be drafted.

An "aging" effect will be experienced by everyone of a particular age group, regardless of time period. An example might be gray hair. But slowing down as we age may be more of a cohort effect than most people realize; working out has become common among Boomers and Gen-Xers, so they won't look like their grandparents and great-grandparents as they age. Women who benefited from Title IX will have a completely different approach to aging, compared to those who were 30 or 40 when the bill was passed.

Finally, period effects refer to environmental influences that affect everyone, of every age and cohort, in a particular time. These effects will be more important to specific behaviors; for instance, for example, people of several generations have been affected by JFK's assassination, 9/11. and the passing of no-smoking laws in bars.

The truth is, many stereotypes of a cohort are attributed to age, and many cohort effects are attributed to period effects. Millennials have been influenced by the way they were taught in school and the styles of parenting that became popular in their childhood. Separating these influences helps defuse some but not all prejudice.

Krieger provides a couple of case studies showing that management of large companies will spend considerable time and money to integrate millennials into the workforce. What she never asks - and what seems to be a more critical question - is why this attention only occurs for millennials. When a few managers complained that boomer hires weren't doing well, a task force was set up to identify the problem and resources were allocated to fix it. If managers complained about boomer hires, I suspect they'd simply decide not to hire more boomers and find reasons to fire those already on board. I've known quite a few over-50 people who were told to upgrade their computer skills, yet given no access to classes; in Krieger's example, the company readily considers investing in training to raise the "Emotional Quotient" of millennials.

That's the real story and the real unfairness in today's workplace.

1 of 1 people found the following review helpful.
Stating the Obvious
By Antigone Walsh
Talk about stating the obvious. People may share common generational experienced and still be individuals. I was anticipating a book that addressed the serious and troubling issues of age discrimination and instead got the usual millennial whine. The author seems to miss the point that while corporation woo millennials they can boomers who are more experienced and more expensive. Stereotypes are difficult to overcome and discrimination based on age (or youth) are hard to prove for the purposes of securing legal redress. The toolkit for addressing this form of discrimination and the road map for changing organizations offered little. Although not badly written, I can't say I got anything out of this book. Pass.

0 of 0 people found the following review helpful.
Interesting idea, but did not need a book to cover this topic.
By ZenWoman
We seek to simplify the world around us and one way of doing it is to categorize people. This grouping is often driven by our biases, but we don't realize it. Since the millennials are the new generation that is most attractive to marketers countless books have been written about how they think and what motivates them. Kriegel argues that labels are meaningless and often unfair and tend to obfuscate the real qualities of a generation.

Millennials span from 1980 to 2000, and lumping a 16 year old with a 36 year old millennial creates a challenge in understanding them. There are some that have yet to enter college, some in the work force and yet others who have started families. She argues that it may be better to try and understand consumers by their age rather than their generational label. She's right that the way a generation answers a question is due to their lifestage and age more than a generational label. If the Boomers were influenced by "work ethic" in their 30s/40s and millennials by technology and pop culture in their teens and 20s then these could be markers of their age rather than their generation.

In the rest of the book she encourages the reader not to give in to stereotypes, but to evaluate people as individuals. She cautions organizations not to devise recruitment strategies and other workplace strategies around these generational labels. The last part of her book, she details responses from surveys of managers and the new hires comprising of "millennials" to illustrate that the real issues confronting them were not generational.

Overall, it's an interesting observation by a millennial to not give in to stereotypes about her generation, but I think this idea could have been put forward in an article rather than a book. A lot of material in the book was re-statement of obvious facts and the survey discussion seemed to lengthy, it could have been summarized in a few bullet points. 3 stars.

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The New Investment Club is an easy system that will show you how to: • Retire Early. • Fire Wall Street. • Stop worrying about the next stock market crash. • Save thousands of dollars a year in investment costs. • Save tens of thousands in retirement investment costs. • Know in advance what investments to buy and when to sell. • Spend about four hours a year paving the road to your financial freedom. Using concise, witty, and easily-understood tips and explanations, Evans delivers unconventional advice and useful information, covering topics such as investing for an early retirement, ultra-safe investing and developing a simple plan to manage your investments. Join the New Investment Club. No secret handshakes. No funny hats.

• Sales Rank: #3114367 in Books
• Published on: 2015-09-19
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .58" w x 6.00" l, .76 pounds
• Binding: Paperback
• 254 pages

About the Author
Dave Evans wants to help people start their life 2.0. This starts with getting the financial house in order. His first book - New Investment Club (Save, Invest, Kick Wall Street's A$$) - provides a system for investing that takes the guesswork out of the stock market. He shows what works and what doesn't when it comes to investing in risky and safe assets. This book shows when and how to invest and - just as importantly - when not to invest. With tips for building an emergency fund, a high-risk/high reward retirement fund for twenty-somethings all of the way up to a conservative retirement fund, the focus is on smart risks and extremely low cost investments. All in about four hours a year. Dave's second book is Cheap & Rich (Retire Early / Live Better). This isn't your grandfather's retirement. The focus is on living the life you've dreamed about, but didn't think you could afford. Evans shows how smart investing, smart spending and working smart are the keys to living your life dream: the REAL AMERICAN DREAM.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Good Investment Primer or Stand-Alone Guide
By Uncle Lar
Written in plain language, Evans covers the basics of a broad array of investments and how those investments can be used to meet your financial goals. He explains the relationship of risk and returns (reward) and how to use diversification of your investment mix (portfolio) to manage that risk while improving total returns. There is also an emphasis on using investment vehicles that minimize costs. A plan is presented that is practical, straight forward, and low maintenance. Although it is not an "auto pilot" program, it goes far in taking emotion out of your investment decisions. This book will not make you an expert on all aspects of investing, nor even the specific investment vehicles suggested, but the reader will understand the basics and rationale of any investment being recommended for the reader's portfolio. What the author offers is to show regular people who have little to no investment experience how to make and manage their own investments outside of paid financial management. He delivers. You can use this book as the first step in your financial education, but I am comfortable saying that you could do well using this book as your only guide to building a solid investment portfolio.

0 of 0 people found the following review helpful.
Good book - not your typical investment advice
By Nicholas J Meyer
Great book Dave, thanks for writing it – I learned some things and it reinforced some preconceived biases that I already head – so double bonus!
Seriously – it was informative, entertaining and helpful. Good job.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Very well written and easy to read with a wealth of information.

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[X556.Ebook] Ebook Download Essentials of Marketing Communications, by Chris Fill

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Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

• Sales Rank: #5797093 in Books
• Published on: 2011
• Original language: English
• Number of items: 1
• Dimensions: 10.39" h x .63" w x 7.72" l, 1.80 pounds
• Binding: Paperback
• 412 pages

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[W559.Ebook] Ebook Download Weird Maryland: Your Travel Guide to Maryland's Local Legends and Best Kept Secrets, by Matt Lake

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GET WEIRD!

“Best Travel Series of The Year 2006”—Booklist

What’s weird around here? Mark Moran and Mark Sceurman asked themselves this question for years. And it’s precisely this offbeat sense of curiosity that led the duo to create Weird N.J. and the successful series that followed. The NOT shockingly result? Every Weird book has become a best seller in its region!

((Series Sales Points))

This best-selling series has sold more than one million copies…and counting

Thirty volumes of the Weird series have been published to great success since Weird New Jersey's 2003 debut

• Sales Rank: #164175 in Books
• Published on: 2006-07-25
• Released on: 2006-07-25
• Original language: English
• Number of items: 1
• Dimensions: 1.12" h x 9.44" w x 9.18" l, 2.34 pounds
• Binding: Hardcover
• 256 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Robert Miles
Full of odd and, well, weird stuff about the state. Very entertaining!

3 of 3 people found the following review helpful.
Good gift
By Cat Lover
Gave this as a gift to a very close friend. She loved it. Has lots of interesting little known facts about Maryland.

13 of 15 people found the following review helpful.
The Offbeat Wonders of Maryland! }8#> (Goatman Smile)
By Thomas Izaguirre
This brought back many memories of my childhood when I grew up with some of the many urbans legends looked at in this entertaining volume! Inexplicably enduring figures as the Goat Man, the Bunny Man, and the Snallygaster are shown with such real life characters as Moll Dyer, persecuted as a witch and the notorious crime mistress Patty Cannon. One of the nice touches is the inclusion of current colorful characters in the state, such as horror show host Count Gore Devol and eccentric art entrepreneur Joe of Ocean Gallery in Ocean City. I won't go into any more detail because the sheer volume of surprises is worth many times the price! Initially, I was disappointed that precise locations of many of these wonders were not included but there are understandable reasons given for the omissions, but it can also be said that being easy to find would cheapen them. These wonderful secrets make me appreciate living in the Old Line State even more! There was so much more that could have been added that I could not give it a full five stars...but that is what future editions are for! I can't wait for the next one!

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