Jumat, 29 Oktober 2010

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Witch Hunt, by Wendy Corsi Staub

Abbey Hanover's parents have just inherited a run-down old house in Seacliffe, Massachusetts. Being forced to spend the summer there is bad enough, but the place gives Abbey the creeps. Especially when she learns that Felicity Crane, a teenaged girl who lived there 300 years before, was falsely accused of being a witch...and hanged.

Then Abbey meets Zachariah, a guy who wears weird-looking clothes and talks strangely. So does Elspeth, who breaks into Abbey's house one night and threatens her with a knife. Soon Abbey makes a shocking discovery: Zachariah and Elspeth are really time travelers from the long-ago past!

Now, as Abbey suddenly finds herself hurtling back through time, she meets the real Felicity Crane. Can Abbey save Felicity from the hangman's noose...or will she be the one who's branded as a witch--and sentenced to die?

"This time-travel suspense novel has an extra twist. Not only does the narrator, Abbey Harmon, find herself traveling back to the days of the Salem witch trials, but also she leaves her own reality in 1963, giving teen readers a good look at what life was like when their parents were in high school. Staub provides a good mix of history, humor, and romance as well as a high level of suspense without gratuitous violence as Abbey searches for a way to alter history and save Felicity Crane and an unidentified stranger (who turns out to be Abbey herself) from being hung as witches. Abbey is intelligent, witty, and believable, without being too good to be true. The 1960s family dynamic is right on target, and the author handles the vagaries of time travel in a convincing and consistent manner. A refreshing step-up from much that's available for young adults who read horror fiction." Jeanne Triner, Booklist

About the Author:
New York Times bestseller Wendy Corsi Staub is the award-winning author of more than eighty novels, best known for the single title psychological suspense novels she writes under her own name. Those novels and the women's fiction she writes under the pseudonym Wendy Markham also frequently appear on the USA Today, Amazon, Barnes and Noble, and Bookscan bestseller lists.
Wendy will launch MUNDY’S LANDING, her fourth suspense trilogy for Harpercollins, in 2015 as well as LILY DALE, a new hardcover cozy mystery series for Crooked Lane.
A two-time finalist for the prestigious Simon and Schuster Mary Higgins Clark Award, she’s won the 2008 RT Award for Career Achievement in Suspense, the 2007 RWA-NYC Golden Apple Award for Lifetime Achievement, an RWA Rita award, and five WLA Washington Irving Prizes for Fiction.
She previously published a dozen adult suspense novels with Kensington Books as well as the acclaimed young adult series LILY DALE with Walker/Bloomsbury. Earlier in her career, she published in a broad range of genres under her own name and various pseudonyms, and has co-authored and ghostwritten for a number of celebrities. Wendy lives in the New York City suburbs with her husband and sons.

  • Sales Rank: #301813 in eBooks
  • Published on: 2015-04-12
  • Released on: 2015-04-12
  • Format: Kindle eBook

From Booklist
Gr. 7^-12. This time-travel suspense novel has an extra twist. Not only does the narrator, Abbey Harmon, find herself traveling back to the days of the Salem witch trials, but also she leaves her own reality in 1963, giving teen readers a good look at what life was like when their parents were in high school. Staub provides a good mix of history, humor, and romance as well as a high level of suspense without gratuitous violence as Abbey searches for a way to alter history and save Felicity Crane and an unidentified stranger (who turns out to be Abbey herself) from being hung as witches. Abbey is intelligent, witty, and believable, without being too good to be true. The 1960s family dynamic is right on target, and the author handles the vagaries of time travel in a convincing and consistent manner. A refreshing step-up from much that's available for young adults who read horror fiction. Jeanne Triner

Review
 "This time-travel suspense novel has an extra twist. Not only does the narrator, Abbey Harmon, find herself traveling back to the days of the Salem witch trials, but also she leaves her own reality in 1963, giving teen readers a good look at what life was like when their parents were in high school. Staub provides a good mix of history, humor, and romance as well as a high level of suspense without gratuitous violence as Abbey searches for a way to alter history and save Felicity Crane and an unidentified stranger (who turns out to be Abbey herself) from being hung as witches. Abbey is intelligent, witty, and believable, without being too good to be true. The 1960s family dynamic is right on target, and the author handles the vagaries of time travel in a convincing and consistent manner. A refreshing step-up from much that's available for young adults who read horror fiction." Jeanne Triner, Booklist

About the Author
New York Times bestseller Wendy Corsi Staub is the award-winning author of more than eighty novels, best known for the single title psychological suspense novels she writes under her own name. Those novels and the women's fiction she writes under the pseudonym Wendy Markham also frequently appear on the USA Today, Amazon, Barnes and Noble, and Bookscan bestseller lists.
 
In 2015, Wendy will publish three new novels: THE BLACK WIDOW (on sale in February), which concludes her cyber predator suspense trilogy for HarperCollins; BLOOD RED (on sale in September), which launches Mundy's Landing, a new psychological suspense trilogy for HarperCollins; and NINE LIVES (on sale in October), which launches Lily Dale, a new cozy mystery series for Crooked Lane.
 
A two-time finalist for the prestigious Simon and Schuster Mary Higgins Clark Award, she's won the 2008 RT Award for Career Achievement in Suspense, the 2007 RWA-NYC Golden Apple Award for Lifetime Achievement, an RWA Rita award, and five WLA Washington Irving Prizes for Fiction.
 
She previously published a dozen adult suspense novels with Kensington Books as well as the acclaimed young adult series Lily Dale with Walker/Bloomsbury. Earlier in her career, she published in a broad range of genres under her own name and various pseudonyms, and has co-authored and ghostwritten for a number of celebrities.
 
Wendy grew up in a small town near Buffalo and graduated from SUNY Fredonia. She moved to Manhattan and became an editor before selling her first novel in 1992.
She now lives in the New York City suburbs with her husband and sons. A vocal and active supporter of Relay for Life, Support Connection, and the American Cancer Society, she was a 2012 Ovarian Cancer Awareness month national spokesperson for the Sandy Rollman Ovarian Cancer Foundation. As an animal rights advocate, she fosters for various rescue organizations.

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2 of 2 people found the following review helpful.
TO 1963 AND BEYOND!
By BeatleBangs1964
Abbey Harmon (called "Hanover" the back of the book cover), 17, her parents and 10-year-old brothers Peter and Paul spend a summer in the sleepy Massachusetts town of Seacliffe. Rife with history pertaining to the infamous Salem witch trials, Seacliffe remains enshrouded in mystery as does the house. It has a history steeped in history related to the Salem trials; the illustrious Crane family built the house and supposedly their daughter Felicity was hanged for witchcraft.

Abbey, a Manhattanite detests the summer home immediately. She and her younger brother Peter sense something wrong in the summer house and sense the presence of spectors. Her summer is brightened when a pen pal in Liverpool mails her a Beatles' single and pendant to match; she meets the shy, somewhat silly and immature Katie Kennedy and her older brother, Riley.

Abbey is determined not to like anything or anybody in Seacliffe. Her defenses get chipped away by the cheerful Katie and when Abbey discovers her steady in Manhattan has been seeing other people, she realizes that maybe Riley isn't so bad after all.

The other discovery Abbey makes is in the history of the house. It seems to have a link to the 1690s. Katie knows about a closet in the "keeping room" that is really a link to that era. Abbey goes through the closet, not unlike Lucy in "The Lion, the Witch & the Wardrobe" and uncovers some startling secrets. The worlds of the 1690s and the early 1960s collide almost painfully, yet the author pulls it off with finesse.

Questions remain. Can history be changed? Can Felicity be spared the hangman's noose? What of those who knew Felicity? And will Abbey return? What parts do Riley and Katie play? All in all, a masterfully crafted book that will certainly hold readers' interest, regardless of age.

2 of 2 people found the following review helpful.
Wonderful blend of time travel, mystery, and romance.
By A Customer
Both young adult readers and their parents will enjoy WITCH HUNT. I am so pleased that Kensington has this book back in print!
Be sure to read Wendy Corsi Staub's many other novels. She has written in a wide range of genres.

2 of 2 people found the following review helpful.
WOW THIS IS A GREAT BOOK
By Ellen
I love this book. I've read it 5 times. And each time it seems to get BETTER! If thats even possibly. I think it's pieced together really good too.

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Selasa, 26 Oktober 2010

[L931.Ebook] Ebook Free Media Performance: Mass Communication and the Public Interest, by Denis McQuail

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Media Performance: Mass Communication and the Public Interest, by Denis McQuail

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,

  • Sales Rank: #3226459 in Books
  • Brand: Brand: SAGE Publications Ltd
  • Published on: 1992-06-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .84" w x 6.25" l, 1.16 pounds
  • Binding: Paperback
  • 350 pages
Features
  • Used Book in Good Condition

Review
`McQuail's book offers a review of the field of the assessment and evaluation of media performance...the author discusses the issue of `public interest' and attempts to relate it to the measurement of media performance. The relationship between these is the main contribution of this book. Many studies focused on these concepts but McQuail provides a first thorough attempt to relate them within a framework of communication theory and research' - International Journal of Public Opinion Research

`Denis McQuail's latest book, Media Performance, provides an important and much needed addition to the communications literature. This comprehensive and critically astute text details how print and electronic media policy and performance impact on individuals, groups and the very structure of democratic societies' - Majorie Ferguson, University of Maryland at College Park

`This far-reaching and important study from a long-time critical observer of the media scene takes in developments in many countries and suggests new frameworks for assessing media in the 1990s.... Important and recommended for good communications collections - this will be widely used and widely cited' - Choice

`When a short list of the most important books on communication media in the last half of the twentieth century is drawn up at some future date, I would not be surprised to see Denis McQuail's Media Performance at the top. While others use bloated language and fanciful impressions to talk about `media performance', McQuail, one of the world's leading media sociologists and all-around scholars, provides a powerful and integrative analysis. There is something orchestral about Media Performance in the way that it draws the best soundings from our literature, presents a cohesive and coherent theory, and offers a rich agenda for research.... the most intellectually satisfying book about the media in decades.' - Everette E Dennis, Columbia University

About the Author

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

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Jumat, 22 Oktober 2010

[B355.Ebook] Free Ebook To Ride, Shoot Straight, and Speak the Truth, by Jeff Cooper

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To Ride, Shoot Straight, and Speak the Truth, by Jeff Cooper

Combat mind-set, proper sighting, tactical residential architecture, nuclear war - these are some of the many subjects explored by Jeff Cooper in this illustrated anthology. The author discusses various arms, fighting skills and the importance of knowing how to defend oneself, and one's honor, in our rapidly changing world.

  • Sales Rank: #152861 in Books
  • Brand: Brand: Paladin Press
  • Published on: 1998-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.48" h x .90" w x 5.58" l, 1.17 pounds
  • Binding: Paperback
  • 367 pages
Features
  • Used Book in Good Condition

About the Author
Jeff Cooper's accomplishments in the field of firearms are almost too numerous to list. They include founder of Gunsite Ranch, editor-at-large of Guns & Ammo magazine, rangemaster emeritus of the U.S. Practical Shooting Association, and Outstanding American Handgunner

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60 of 60 people found the following review helpful.
This Book is for anyone
By Mr. Ryan Jones
This is not a "Gun Book" though it certainly contains a hefty amount of gun info in it. It is just a good book, by the man who literally changed the way police officers train in this country. (If you have ever seen a cop hold a gun with two hands, thank Cooper for it)

Cooper is an excellent writer, and while some readers may find parts of this book uninteresting, there is something here for everyone. I even read a few of the passages out loud to my pre-teen daughters in front of a campfire a few weeks ago; they were riveted to their chairs. (The Passage titled "Survivor" should be standard reading to every school age student; it brings a certain amount of humanity to WWII in a way that is shockingly personal.)

I read this entire book in a 6 hour period and then read it again a second time in one day. If you like guns, you will love this book, but if you don't there is still enough interesting info here to keep you interested.

I recommend this book highly.

92 of 100 people found the following review helpful.
I thought it was a How to Shoot Book... It is and It Is Not
By Greg Perry
I get this book to help my shooting skills.
The book did that. But it's not a book on shooting skills.
It's a book on shootting but also on personal defense. But it's ALSO a book on defending your home. But it's ALSO a book that is designed to create real men, not the Hollywood lie but real men who are honest, who defend honor, and who know how to protect their families and themselves.
The book is a pro-active defense book meaning that it teaches you how to KEEP from becoming a victim. But it also shows you how to change your mindset to be a better man.
This book reads like a book of short stories. That's what it really is, although some of the "stories" are detailed instrictions on what it means to protect one's family and exactly how to do so.
I didn't shoot until I had read this and then I shot a lot. As you may have read in my Disabling America (ISBN: 0785262253) I have many problems with my hands. As you'll also read there, I overcome them and Jeff Cooper and his training and the people around him have (and will) continue to help me learn how to use what I have to defende what is right to defend.
I strongly encourage you to read this if you are a man... or if you want to become a real man.

33 of 36 people found the following review helpful.
A Must for Every Man Calling Himself a Free Citizen
By A Customer
Colonel Jeff Cooper compresses volumes of information into one well-written, informative, and entertaining volume. He shares his experiences and philosphies with the reader as a father would share them with his son at the fireplace.
As a "Generation Xer" it is a great relief to know that this country will eventually be taken back by those who followed the Ten Commandments, read the Constitution, learned shooting from their fathers, and read Col Jeff Cooper's writings.
Read the book and see.

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Minggu, 17 Oktober 2010

[I287.Ebook] PDF Ebook Fundamentals of photochemistry, by K. K Rohatgi-Mukherjee

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  • Sales Rank: #9594916 in Books
  • Published on: 1978
  • Number of items: 1
  • Binding: Hardcover
  • 347 pages

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Kamis, 14 Oktober 2010

[K552.Ebook] Ebook Download ESO: How You and Your Lover Can Give Each Other Hours of *Extended Sexual Orgasm, by Alan P. Brauer, Donna Brauer

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ESO: How You and Your Lover Can Give Each Other Hours of *Extended Sexual Orgasm, by Alan P. Brauer, Donna Brauer

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ESO: How You and Your Lover Can Give Each Other Hours of *Extended Sexual Orgasm, by Alan P. Brauer, Donna Brauer

Through years of research and clinical work, Doctors Alan and Donna Brauer have developed an amazing technique which will revolutionise readers sex lives, exploring the mental and emotional as well as physical aspects.

  • Sales Rank: #330356 in Books
  • Color: Grey
  • Published on: 2001-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .72" w x 5.00" l, .80 pounds
  • Binding: Paperback
  • 320 pages
Features
  • ISBN13: 9780446677622
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Ivan J Butler Jr.
Still reading it

14 of 17 people found the following review helpful.
We're Spent...
By A Customer
This book will blow you and your lover away. If you don't have anything better to do on a weekend, get together and do the exercises in this book. You'll have the best sex and lose 10 pounds.

18 of 19 people found the following review helpful.
More than just the basics
By J. Griffith
Reading the other reviews I felt it was important to offer another perspective. While I haven't given public speeches, when it comes to my own body I'm an expert. I've spent more time with it than anyone else and over the years have learned quite a few things that I'm sorry to say I don't have techical terms for. Just what I know.

This book and "The ESO Ecstasy Program" (the first book I read when it first came out), might give certain impressions to a casual reader. But the working beauty of this program is when it is put into practice.

And I don't mean towel exercises. To limit these books that way is like saying diet pills work or don't work. Only a comprehensive diet and exercise program with monitoring by a health professional (like your Doctor) can do that. This is the same thing to me. The book (a professional on paper) is nothing without practicing the art itself.

I found the book focused more on communication techniques (lacking in most relationships - talking about our inner thoughts and understanding them doesn't come naturally for everyone) than exercises but putting those into practice with communication and time produces results.

Not fanciful results either. The descriptions of what is possible in the books comes from years of practice between the two authors. While it's possible to follow the program and see outstanding results in 30 days (the new editions timeframe, the original book it was 90) as well.

I always recommend this book along with "The Lover Within" by Julie Henderson, for anyone in a long term relationship that wants everything possible from it - not just what you see and hear about on TV.

As a tool for taking that next step in intimacy I've not found a better resource. It's not for the casual reader, nor have I found much success sharing with short term partners.

Good stuff. Just because it sounds amazing doesn't mean it's not. :)

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Rabu, 06 Oktober 2010

[Y124.Ebook] Download PDF Google Analytics Integrations, by Daniel Waisberg

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Google Analytics Integrations, by Daniel Waisberg

Get a complete view of your customers and make your marketing analysis more meaningful

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. 

  • Explains proven techniques and best practices for collecting clean and accurate information from the start
  • Shows you how to import your organization’s marketing and customer data into Google Analytics
  • Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
  • Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action 

Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

  • Sales Rank: #200220 in eBooks
  • Published on: 2015-04-08
  • Released on: 2015-04-08
  • Format: Kindle eBook

Review

"Daniel provides critical insight into how to increase both the fidelity and the actionability of your Analytics data through the many available integrations.  This practical guide will quickly get you through the setup, diagnose any issues, and cut to the bottom line value of these important connections."

Paul Muret, VP Engineering, Google

 

"Integrations are among the most important value adds that Google Analytics provides, making it possible to combine both pre visit and visit data to paint a complete end-to-end picture of a visitor's journey through a business. Integrations provide several kinds of important insights/analysis ranging from providing deep insights into what ads lead to high quality traffic (e.g. AdWords integration) to how to better monetize your content (e.g. AdSense integration). Also, Daniel is one of the best people to educate folks on the value and power of these integrations. I have known Daniel for several years now and he is easily among the most knowledgeable people I know when it comes to Analytics. He has worked closely with several businesses and publishers and helped them succeed and it is great to get these deep insights directly from him."

Sagnik Nandy, Distinguished Engineer, Google Analytics

 

"Daniel's insightful recommendations on how to make digital analytics more actionable via integration are well researched and tightly presented in this wonderful book. This is a must read for analytics users and marketers!"

Babak Pahlavan, Director of Product Management, Google Analytics

 

"A key benefit of Google Analytics is the deep integration with other Google Product. Daniel does a great job of describing why the integrations are important, how to set them up and how to actually use them. "

Justin Cutroni, Analytics Evangelist, Google Analytics

 

"Delivering on the promise of big data requires not just capturing massive amounts of data in individual silos, rather it requires an incredible ability to integrate the aforementioned silos to let real insights transform businesses. Daniel's new book outlines specific strategies to accomplish this lofty goal for your digital data!"

Avinash Kaushik, Author of Web Analytics 2.0 & Web Analytics: an Hour A Day

From the Back Cover

A roadmap for turning Google Analytics into a centralized marketing analysis platform

With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company.

Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSense, CRMs, and many others. Armed with this knowledge, marketers and developers can deliver on the promise of a truly transformative view of customer behavior and acquisition.

Google Analytics Integrations provides the complete, step-by-step guidance businesses need to improve data integration and behavior analysis, and will show you how to:

  • Use proven techniques to collect clean and accurate data
  • Integrate and import all relevant marketing and customer data into Google Analytics
  • Use new analytical capabilities to gain further insight into customer behavior

About the Author

DANIEL WAISBERG is an Analytics Advocate at Google, where he fosters Analytics by educating and inspiring professionals when it comes to making data-driven decisions; he spends a considerable amount of his time analyzing and visualizing data to come up with interesting and actionable stories. Daniel is also the Founder & Editor of online-behavior.com, a respected Analytics portal.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Yep, this is the guide....
By Farm Chick
This easy to read and understand book is THE essential guide to understanding & implementing Google Analytics. I do not consider myself a very technical person yet I have built a few ecommerce sites with Wordpress & platforms like Shopify & Bigcommerce. While you do get some basic analytics with these types of sites, nothing can compare with Google, particularly when it comes to integration with mobile apps, youtube, and customized user data. The problem that this guide solves is in making Google Analytics very easy to understand for anyone & the included screenshots help tremendously for visual learners. The info presented here is both comprehensive and succinct outlined in a way that the average person can easily grasp.

I was able to move through this book fairly quickly without getting bogged down with too much technical terminology. There are some suggested resources to add to the info including the Analytics Academy, Universal Analytics, The Interface Map, etc. which supplement the guide and are absolutely essential to getting started. I find that the information in this integrations book far surpasses the info I have found on the web, which has often has left me with more questions than answers on many occasions, and yes....a great deal of frustration! One simply cannot compare taking hours to find the right answer to a fundamental problem online to having a guide available to answer any question that might (most likely WILL) come up in using Analytics.

Subjects covered in this book include; Implementation & Best Practices, Customizing Your Code, Setting Up The Analytics Interface, Tagging Your Inbound Traffic, AdWords Integration, AdSense Integration, MobileApps Integrations, Webmaster Tools, YouTube Intergration, Custom & Custom Data Integrations, User Data Integration, Marketing Campaign Data Integration, A/b Testing Data Integration, Email Data Integration, and Offline Data Integration.

I personally have gotten the most out of the marketing campaign & email data integration chapters since I am not yet at the point of using Adsense & Adwords for my sites. I mention this because I had first assumed this book dealt primarily with those channels, and I was wrong. This guide is intended for all levels of users of Google Analytics and you can easily skip to the chapter that's most relevant for your usage. The author also makes himself available to answer questions should Google decide to change/upgrade info in addition to the tips provided here, and that's downright handy. Highly recommended!

4 of 5 people found the following review helpful.
A great guide to the free, comprehensive Google Analytics platform
By Bob Walter
This is a very interesting read. Since it's written by a current Google employee, it gives insight into the Google analytics platform in the context of Google's intentions. I use Google analytics in addition to a tool that I host on my servers, Piwik. The numbers from Piwik and Google never agree. Google always shows more users. This is interesting since the Javascript for both are located one after the other in my footer. However, exact numbers is much less important than trends and page popularity, entry, and exit pages.

This book explained exactly how Analytics integrations, the combination of pre- and post-visit activities can help improve site performance. There is much in this book that goes way past my interest in site analytics, but if you have a site that produces revenue, this book and the very robust Google platform provide help in building traffic and revenue.

The book itself is well organized and it is easy to go directly to the topic of interest. While it's true that the Google help pages provide the same information, just having it in convenient form organized for easy use is well worth the price. If you use Google analytics, even casually, you will get value from this book.

6 of 8 people found the following review helpful.
Just the Book I Needed
By Rebecca Haden
Google Analytics is the gold standard for web analytics, and arguably the best source of data on website performance.

This book is not for people who are new to analytics, but it begins with an excellent discussion of how -- and why -- to start with business goals, build key performance indicators, and plan how to collect and analyze data, as well as some thoughts about testing and getting buy-in from others in your organization. This plan is much better than merely poking around in your analytics and responding to the up and down arrows.

The first chapter has a number of other useful discussions on matters like tagging traffic, setting up your interface, and implementing tracking code. None of this is extensive, but it's enough for people who are fairly comfortable with Google Analytics and able to Google up the details.

The main part of the book tells yo how to integrate Google Analytics code with other things. It takes you through the official integrations, including Adwords, AdSense, mobile apps, Webmaster Tools, and YouTube. While all this information is available online, there is a lot to be said for having step by step instructions right in front of you as you work. The instructions are thorough and written in a generally non-technical manner, though you do need to be familiar with cncepts like destination URLs, paid search, etc.

Having covered the integrations which are available in Google Analytics, the book goes on to discuss how to do custom data integration. This section frequently refers readers to Google's own documentation, and you shouldn't expect to be able to follow the instructions if you don't know HTML. However, this is again more detailed and accessible than what you'll find in Google's instructions, which are directed to professional developers.

This is entirely a how-to book, not a book to enjoy reading on your porch. If you've had some frustrations with GA integrations, or wished you could do them yourself but didn't want to take a chance, this is exactly the book you need.

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Minggu, 03 Oktober 2010

[X697.Ebook] Download PDF Interior Design: Conceptual Basis, by Anthony Sully

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Interior Design: Conceptual Basis, by Anthony Sully

Maximizing reader insights into interior design as a conceptual way of thinking, which is about ideas and how they are formulated. The major themes of this book are the seven concepts of planning, circulation, 3D, construction, materials, colour and lighting, which covers the entire spectrum of a designer’s activity. Analysing design concepts from the view of the range of possibilities that the designer can examine and eventually decide by choice and conclusive belief the appropriate course of action to take in forming that particular concept, the formation and implementation of these concepts is taken in this book to aid the designer in his/her professional task of completing a design proposal to the client. The purpose of this book is to prepare designers to focus on each concept independently as much as possible, whilst acknowledging relative connections without unwarranted influences unfairly dictating a conceptual bias, and is about that part of the design process called conceptual analysis. It is assumed that the site, location, building and orientation, as well as the client’s brief of activities and needs have been digested and analysed to provide the data upon which the design process can begin. Designed as a highly visual illustrative book, as the interior design medium demands, the hands-on creative process of designing is detailed with original drawn illustrations. Concentrating on the conceptual process of designing interiors, and defining what these concepts are, this book will help the designer to organise his/her process of designing and to sharpen the links between the various skill bases necessary to do the job. This book will be stimulating for students and instructors alike and is aimed at any student who maybe majoring in interior design, interior architecture, architecture, design thinking or furniture design. It could also be a useful reference for students of design management and design leadership.

  • Sales Rank: #849690 in Books
  • Published on: 2015-05-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .63" w x 6.14" l, .0 pounds
  • Binding: Hardcover
  • 240 pages

From the Back Cover
Maximizing reader insights into interior design as a conceptual way of thinking, which is about ideas and how they are formulated. The major themes of this book are the seven concepts of planning, circulation, 3D, construction, materials, colour and lighting, which covers the entire spectrum of a designer’s activity. Analysing design concepts from the view of the range of possibilities that the designer can examine and eventually decide by choice and conclusive belief the appropriate course of action to take in forming that particular concept, the formation and implementation of these concepts is taken in this book to aid the designer in his/her professional task of completing a design proposal to the client. The purpose of this book is to prepare designers to focus on each concept independently as much as possible, whilst acknowledging relative connections without unwarranted influences unfairly dictating a conceptual bias, and is about that part of the design process called conceptual analysis. It is assumed that the site, location, building and orientation, as well as the client’s brief of activities and needs have been digested and analysed to provide the data upon which the design process can begin. Designed as a highly visual illustrative book, as the interior design medium demands, the hands-on creative process of designing is detailed with original drawn illustrations. Concentrating on the conceptual process of designing interiors, and defining what these concepts are, this book will help the designer to organise his/her process of designing and to sharpen the links between the various skill bases necessary to do the job. This book will be stimulating for students and instructors alike and is aimed at any student who maybe majoring in interior design, interior architecture, architecture, design thinking or furniture design. It could also be a useful reference for students of design management and design leadership.

About the Author
Anthony Sully (DesRCA, FCSD, FRSA, FHEA) has studied art and interior design at undergraduate and post-graduate level, and has practised interior design on a freelance basis and as an employee working with designers and architects. He has designed many projects, which have gained public recognition and awards and has been the course director for five degree programmes in the UK and a visiting professor to two institutions in the USA.
He has  written two books previously published in 1970 and 2012 and continues to  research and engage with current trends and developments. He is also an artist in acrylic and digital media.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Textbook
By D C Rose
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