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Global Content Strategy: A Primer, by Val Swisher
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When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.
Because of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content.
Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.
About the Author
Val Swisher, CEO of Content Rules, is an expert in global content strategy, content management, content development, and terminology management. Val helps her customers, who include Google, Cisco, Illumina, Facebook, and Rockwell Automation, solve complex content problems by analyzing their content and the way it is created.
- Sales Rank: #1688469 in Books
- Published on: 2014-10-13
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .27" w x 5.51" l, .37 pounds
- Binding: Paperback
- 100 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Buy this book if you've been asked to investigate translation/localization and don't know where to start
By Neal Kaplan
This is a great, concise introduction to the topic. I got this book when I started to investigate translation/localization of my technical product content, and this book allowed me to have much more productive meetings with localization contractors. I knew what to look for in a localization contractor, what to avoid, and what goals we'd be pursuing.
0 of 0 people found the following review helpful.
If you don't buy this book and read it before starting a localization project, you'll be sorry!
By Cheryl Landes
I wish I had this book when I worked on translation projects. Seriously, I do. I made a lot of mistakes, and those could have been avoided. Val's book covers everything we need to know, along with those sneaky gotchas that can cause much pain and grief once we've jumped into the process unaware. She writes about how to prepare content for translation, how to choose a translation vendor, what to do if we can't use a translation vendor, how translation memory works, tips on selecting translation tools, how to work with content teams on global projects, and much more. This book is an investment and will save a lot of money in the long run on translation projects.
0 of 0 people found the following review helpful.
A "Must Read" For Everyone Starting A Global Content Program
By Steve Farnsworth
I had a chance to read an advance copy of this book, and I love it. Great information, strong fundamentals, concise best practices, and even funny. (Val has a great sense of humor.) If you want to have a solid understanding on what is involved in running a stellar Global Content Marketing program, gain the ability to have intelligent conversation on creating your own program, avoid the pitfalls, and only have 30 minutes, this is the perfect book. It has as much useful information as an all-day workshop. A "Must Read" for anyone venturing into managing content on an International scale.
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