Sabtu, 31 Desember 2011

[P863.Ebook] Ebook Free Building Your Business through Export (Strategic Success), by John Westwood

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Building Your Business through Export (Strategic Success), by John Westwood


Exporting is an effective way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. In this thorough but accessible guide, John Westwood explains the process of developing and implementing an export strategy from the UK.

Supported by online checklists and country mini profiles, this book includes advice on:
- Choosing and using agents and distributors
- Pricing
- Payment methods for export sales
- Making a company website ready for international customers.

With a range of international case studies, complete sample export and export marketing plans and a wealth of information on where to find further help and resources, Building Your Business Through Export is a very useful handbook for British exporters.

  • Sales Rank: #5391177 in Books
  • Brand: Brand: Kogan Page
  • Published on: 2012-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.48" h x .77" w x 5.55" l, .79 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

Review

"Sales and marketing guru John Westwood's comprehensive guidebook contains all the basics on exporting, including what types of firms should export and how they can do so successfully. …[H]is treatise provides a useful overview for managers who are considering expansion into foreign markets. getAbstract recommends it as a good starting tool for determining if exporting is right for your firm." --getAbstract

Managers and senior managers; Sales executives and managers who are involved with export sales; New exporters and current exporters who want to refresh their knowledge or develop their strategy.

About the Author

John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies and has since gained valuable experience in exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. Also, he is the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.

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0 of 0 people found the following review helpful.
Comprehensive guide to the benefits and drawbacks of exporting
By Rolf Dobelli
Sales and marketing guru John Westwood's comprehensive guidebook contains all the basics on exporting, including what types of firms should export and how they can do so successfully. Exporting offers numerous benefits to healthy businesses, including the opportunity to tap into the $68 trillion global economy. Selling your products in other countries can be bafflingly complex; Westwood himself experienced complications and yet remains a proponent. Though written somewhat like a textbook, his treatise provides a useful overview for managers who are considering expansion into foreign markets. getAbstract recommends it as a good starting tool for determining if exporting is right for your firm.

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Minggu, 25 Desember 2011

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Cuando su tio muere en sospechosas circunstancias, Alex Rider encuentra, a sus catorce anos, que todo su mundo se ha puesto patas arribas. En apenas unos dias experimenta una transformacion asombrosa: deja de ser un escolar para convertise en un superespia. / Readers will cheer for Alex Rider, the 14-year-old hero of British author Horowitz's spy thriller (the first in a projected series). When his uncle, Ian, is mysteriously killed, Alex discovers that his uncle was not the bank vice-president he purported to be, but rather a spy for the British government. Now the government wants Alex to take over his uncle's mission.

  • Sales Rank: #841557 in Books
  • Published on: 2014-08-30
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: .81" h x 4.68" w x 8.09" l,
  • Binding: Mass Market Paperback
  • 232 pages

About the Author

Anthony Horowitz is the author of the New York Times bestseller Moriarty and the inter- nationally bestselling The House of Silk, as well as the New York Times bestselling Alex Rider series for young adults. As a television screenwriter, he created Midsomer Murders and the BAFTA-winning Foyle s War, both of which were featured on PBS s Masterpiece Mystery. He regularly contributes to a wide variety of national newspapers and magazines, and in January 2014 was appointed an Officer of the Order of the British Empire for his services to literature. He lives in London.

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0 of 0 people found the following review helpful.
Five Stars
By Iris Llarena
Avery good book

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Jumat, 23 Desember 2011

[B387.Ebook] Ebook Free The Rayleigh-Ritz Method for Structural Analysis (Iste), by Sinniah Ilanko, Luis Monterrubio, Yusuke Mochida

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The Rayleigh-Ritz Method for Structural Analysis (Iste), by Sinniah Ilanko, Luis Monterrubio, Yusuke Mochida

A presentation of the theory behind the Rayleigh-Ritz (R-R) method, as well as a discussion of the choice of admissible functions and the use of penalty methods, including recent developments such as using negative inertia and  bi-penalty terms.  While presenting the mathematical basis of the R-R method, the authors also give simple explanations and analogies to make it easier to understand. Examples include calculation of natural frequencies and critical loads of structures and structural components, such as beams, plates, shells and solids. MATLAB codes for some common problems are also supplied.

  • Sales Rank: #6478827 in Books
  • Published on: 2014-12-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .90" w x 6.50" l, .0 pounds
  • Binding: Hardcover
  • 304 pages

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Kamis, 22 Desember 2011

[R485.Ebook] Download Kamphoer (Afrikaans Edition), by Francois Smith

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Dit is die Eerste Wêreldoorlog. In ’n Britse militêre hospitaal staan Susan Nell voor die deur van een van die private sale. Op die deur is ’n enkele naam aangebring. Sy ken daardie naam. Sestien jaar tevore, in een van die Anglo-Boereoorlog se konsentrasiekampe, het daardie naam soos ’n liddietbom in haar lewe gebars. Sy lig haar hand om die deur oop te maak, maar dit bewe so dat sy die knop nie vasgevat kry nie. Sy moet dit doen. Sy is ’n psigiatriese verpleegster en dit is haar taak om getraumatiseerde soldate terug te bring na die lig. Maar as daardie soldaat die een is wat sestien jaar tevore met sy heupe alle lig uit jou gestamp het . . .? Susan Nell se hand word loodswaar. Iets soos ’n warrelwind ruk deur haar. Sy wankel op die drumpel tussen lewe en dood.

Kamphoer is die ware verhaal van ’n vrou wat gedurende die Anglo-Boereoorlog wreedaardig verkrag en vir die aasvoëls gegooi is. Met die hulp van ’n reeks weldoeners ontsnap sy aan die kloue van die dood en wy sy uiteindelik haar lewe aan die genesing van presies die soort trauma waaraan sy onderworpe was. En in die proses word sy teruggestamp in ’n bomkrater wat sy geglo het lank reeds toegegroei het en veilig bedek was.

In Kamphoer word die weerbarstigheid van die menslike gees opgeweeg teen die ewe blywende invloed van trauma. Dit is ’n sielkundige riller wat jou tot op die laaste bladsy in sy yskoue greep sal hou.

  • Sales Rank: #321774 in eBooks
  • Published on: 2014-08-08
  • Released on: 2014-07-31
  • Format: Kindle eBook

About the Author
Francois Smith verdien sy brood en botter as uitgewersredakteur, maar as hy die geringste kans kry, skryf hy eerder sy eie werk. Van sy verhale het in die bloemlesings Bloots, Kosblik en Skarlakenkoors verskyn; sy vertaling van David Kramer: 'n Biografie is met 'n Sala-letterkundeprys bekroon. Hy en sy gesin woon in Wynberg, Kaapstad, maar eintlik kom hy van die Vrystaat. Hy het 'n Ph.D. in die letterkunde van die Universiteit van Kaapstad en as hy nie skrywers soos Dan Sleigh, P.G. du Plessis en Elsa Joubert help om hul manuskripte te vervolmaak nie, tree hy as gasdosent in die letterkunde op, of bied skryfslypskole aan. In 'n vorige lewe was hy 'n siviele ingenieur, in die volgende wil hy met wedvlugduiwe boer.

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0 of 0 people found the following review helpful.
Interesting piece of history
By Bettie van Wyk
Excellent story but very tiring the way it jumps about. I believe that my paternal grandmother ,Anna Johanna Jakoba van den Heever was also held in the camp at Winburg as a teenager

0 of 0 people found the following review helpful.
Two Stars
By Amazon Customer
Not my cup of tea. The story was dragged out and it was hard to pick it up again.

0 of 0 people found the following review helpful.
Three Stars
By Tanya
Not at all so gripping as expected but worth the read

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Jumat, 09 Desember 2011

[C764.Ebook] Ebook Incredible Sharks (Turtleback School & Library Binding Edition), by Seymour Simon

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FOR USE IN SCHOOLS AND LIBRARIES ONLY. An introduction to the physical characteristics and behavior of various kinds of sharks.

  • Sales Rank: #17820902 in Books
  • Published on: 2004-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x .50" l,
  • Binding: Library Binding
  • 32 pages

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  • Published on: 1705
  • Binding: Hardcover

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An Introduction to Digital Multimedia by Savage, T.M., Vogel, K.E. [Jones & Bartlett Learning, 2013] ( Paperback ) 2nd edition [Paperback]

  • Binding: Paperback

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In the 1930's, Dr. Edward Bach found that restoring emotional balance to his patients drove out ill-health and unhappiness. This book shows how his 38 flower- and plant-based remedies apply to the particular emotional problems of men, such as bullying, falling in love, sexuality, job-hunting, redundancy, and fatherhood. Additionally, specific problems from acne and hair loss to prostate cancer and heart disease are described in a practical, non-technical way.

  • Sales Rank: #1960683 in Books
  • Brand: Brand: Ebury Digital
  • Published on: 1997-02-01
  • Released on: 2004-11-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .60" w x 5.40" l, .55 pounds
  • Binding: Paperback
  • 195 pages
Features
  • Used Book in Good Condition

About the Author
Ball, a practitioner for many years, is a Consultant and Principal at the Dr. Edward Bach Centre.

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4 of 4 people found the following review helpful.
Bach Flower Remedies For Men
By Zody61
Written about men by a man, this book contains a great deal of insight as to how the Bach Flower Remedies can be very beneficial for men.

0 of 0 people found the following review helpful.
amazing book
By Rachad Atat
I recommend people to read the Bach flower remedies workbook by same author Stefan Ball, before reading this one, as the remedies suggested will make more sense. I love how the author presented emotions that accompany men from their birth until their death. Highly recommended!

0 of 0 people found the following review helpful.
Meh...
By mark fellows
product arrived on time and as advertised. Disappointed with the content, rather predictable opinions and very general, nothing new here, too bad.

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Rabu, 30 November 2011

[X359.Ebook] PDF Download How to Give Financial Advice to Women: Attracting and Retaining High-Net Worth Female Clients, by Kathleen Burns Kingsbury

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How to Give Financial Advice to Women:  Attracting and Retaining High-Net Worth Female Clients, by Kathleen Burns Kingsbury

YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS

"How to Give Financial Advice to Women is full of specific and useful suggestions to help financial advisors serve female clients more effectively. A great addition to any financial planner's professional bookshelf." -- Rick Kahler, CFP, coauthor of Conscious Finance and The Financial Wisdom of Ebenezer Scrooge

"Finally a comprehensive answer to Freud's famous question, 'What do women really want?'--at least when it comes to financial advice. . . . A must-read manual for financial advisors on how to work authentically and appreciatively with women." -- Eleanor Blayney, CFP, President, Directions for Women, CFP Board Consumer Advocate

"How to Give Financial Advice to Women arrives perfectly timed for advisors seeking guidance with the changing landscape of modern financial management. Addressing the dramatic rise of women in business, investing, and wealth, Kathleen Kingsbury clearly articulates how advisors can and need to understand the perspectives of female clients. Every advisor should read this book and learn these skills." -- Jim Grubman, PhD, FamilyWealth Consulting

About the Book:

During the next several decades, women will inherit approximately $28.7 trillion in assets and will need good financial guidance to manage their increasing wealth. The problem is that two-thirds of women don't trust financial advisors. Even if you are the best at what you do, a female client will pass you over if you can't effectively communicate and establish a trusting relationship with her. How to Give Financial Advice to Women is your one-stop handbook for connecting with affluent female investors.

Written by a wealth psychology expert with over 20 years of experience coaching women, this practical book helps you understand the wants and needs of affluent female clients and shows you how to appeal to this group of loyal investors. First, it breaks down the psychological fundamentals of women and wealth, and then it outlines the skill set you need to effectively communicate and advise affluent women. With the help of concrete action steps, in no time at all you will:

  • Refine your advising style to appeal to women
  • Be sensitive to the realities of affluent women’s lives
  • Meet the unique needs of women in a variety of life transitions
  • Connect with women both as individuals and as part of couples
  • Build trust, actively listen, and foster financial confidence
  • Help women prepare their children to receive wealth

Whether you are a male or female advisor, How to Give Financial Advice to Women shows you how the industry has historically made women feel misunderstood and undervalued and gives you everything you need to buck the trend and capitalize on being female friendly. This complete guide even comes with valuable marketing dos and don'ts to ensure you attract the right clients in the most cost-effective way.

How to Give Financial Advice to Women tells you what every wealthy woman wants her financial advisor to know.

  • Sales Rank: #773969 in Books
  • Published on: 2012-08-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .90" w x 6.30" l, 1.20 pounds
  • Binding: Hardcover
  • 272 pages

From the Back Cover

During the next several decades, women will inherit approximately $28.7 trillion in assets and will need good financial guidance to manage their increasing wealth. The problem is that two-thirds of women don't trust financial advisors. Even if you are the best at what you do, a female client will pass you over if you can't effectively communicate and establish a trusting relationship with her. "How to Give Financial Advice to Women" is your one-stop handbook for connecting with affluent female investors.

Written by a wealth psychology expert with over 20 years of experience coaching women, this practical book helps you understand the wants and needs of affluent female clients and shows you how to appeal to this group of loyal investors. First, it breaks down the psychological fundamentals of women and wealth, and then it outlines the skill set you need to effectively communicate and advise affluent women. With the help of concrete action steps, in no time at all you will: Refine your advising style to appeal to women Be sensitive to the realities of affluent women's lives Meet the unique needs of women in a variety of life transitions Connect with women both as individuals and as part of couples Build trust, actively listen, and foster financial confidence Help women prepare their children to receive wealth

Whether you are a male or female advisor, "How to Give Financial Advice to Women" shows you how the industry has historically made women feel misunderstood and undervalued and gives you everything you need to buck the trend and capitalize on being female friendly. This complete guide even comes with valuable marketing dos and don'ts to ensure you attract the right clients in the most cost-effective way.

"How to Give Financial Advice to Women" tells you what every wealthy woman wants her financial advisor to know.

About the Author

Kathleen Burns Kingsbury is the founder of KBK Wealth Connection and a wealth psychology expert and behavioral change specialist. She teaches financial services professionals how to connect, communicate, and collaborate more effectively with their clients to increase client retention and improve profitability.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A psychologist's take on this book
By Dr. Mary Gresham
A recent survey of 22,000 women who represented both a global and diverse population found that the industry with which they were most dissatisfied (73%) in terms of both services and products is the financial services industry. This report by the Boston Consulting Group is only one of the references that inspired Ms. Kingsbury to address her book to the unmet needs of the female clients of financial advisers. Her book is practical, jargon free and full of direct quotes from women interviewed about their experiences with financial services firms. What are their primary complaints?

Financial advisors tend to address the male partner in meetings, often overlooking the important contributions that women make to the financial life of the family. They also tend to report on the finances in terms of benchmarks like the S & P instead of relating the information to the specific goals of their female client. Often, when they do offer special programs for women, they offer gender stereotyped programs instead of surveying their female clients for the programs that these clients truly need or want.

The focus of this book is the affluent female who may find herself treated as if she lacked financial understanding or literacy. While some affluent women do lack financial knowledge, a growing number of women are earning their own fortunes and are quite money savvy. Thus it is crucial to understand and communicate with each female client as an individual, taking her own history and level of expertise into account. Helping women develop greater confidence in their financial skills is often but not always part of working with this group of clients.

Ms. Kingsbury has some excellent direction for advisers on the importance of developing communication skills when working with women on an issue as deeply personal as money. Learning to listen, be skilled with emotional material and have an awareness of one's own nonverbal messages are part of this essential skill set and are well illustrated in this chapter of the book.

Women have specific needs for financial advice that takes into account their particular life circumstances such as the possible movement in and out of the workforce with care giving duties or longer life expectancies. Women also both want and need assistance with helping the next generation to develop financial skills.

It may take more time and effort to secure a female client due to our lack of trust of the industry and our dislike of sales pressure. The art of marketing to women is also addressed in this volume. The advisor who takes Ms Kingsbury's advice however, is likely to be rewarded by the referrals that women tend to send when they are satisfied with a service.

The style of the book is quite readable and flows well. Because this book is oriented to the business community, most of the references are from the business literature. My only mild critique is that (selfishly) I would like to have seen a few more social science peer review references to help us continue to get more mental health professionals involved in working on issues related to women and money.

2 of 2 people found the following review helpful.
Must-read for all advisors
By Nancy Opiela, Financial business journalist
So often "How to" books identify problems, but offer little in the way of creative solutions. In How to Give Financial Advice to Women: Attracting and Retaining High-Net-Worth Female Clients Kathleen Kingsbury delivers on her title's promise, providing expert advice and easy to implement strategies to help advisors connect, communicate, and collaborate more effectively with their women clients. Drawing on her financial psychology expertise, Kingsbury also provides an interesting overview of the female brain and explodes myths about what women want from their advisors. How to Give Financial Advice to Women offers the detailed roadmap advisors need to navigate the female world and forge stronger relationships with women clients.

2 of 2 people found the following review helpful.
Outstanding resource for financially advising women
By Denise P. Federer, Ph.D.
I highly recommend this book to professionals who want to increase their knowledge and skills when advising women. Kathleen has done a stellar job providing an overview of the female perspective towards money. As importantly she presents excellent practical strategies for financial advisors to work more effectively with their female clients.

Denise P. Federer, Ph.D.
Federer Performance Management Group, LLC

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Senin, 21 November 2011

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Hope-Filled Engagement, by Gray Poehnell

Hope-Filled Engagement: New Possibilities in Life/Career Counselling, a sequel to the popular Active Engagement by Dr. Norman Amundson, addresses the increasing diversity and complexity that life/career practitioners encounter in working with multi-barriered clients. It seeks to create an environment of hope for people, focusing on tools and processes that combine a wholistic worldview (including creativity, spirituality, connectedness, values, and life balance) with sound contemporary career concepts. It is a person-centered, solution-focused, hope-focused approach that engages people where they are engaged with life and that equips them to walk their life/career paths with dignity whatever the challenge.

"In Hope-Filled Engagement, Gray and Norm offer exceptional insight, inspiration and a wealth of practical tools and interventions. This book is a treasure, drawing on their personal and professional journeys toward hope to illuminate possible pathways for crafting our careers. It is intimate, extremely thought-provoking, creative, compelling and utterly engaging."
Sareena Hopkins, Co-executive Director
Canadian Career Development Foundation

"This is an authentic book. The reader knows with certainty that the concepts and approaches are grounded in lived experience and profound reflection. This is an honest book which acknowledges that opportunity is not created equal and possibilities are not infinite. This is a creative book with inspired ways of helping individuals to generate hope in their life/career paths. This book oozes integrity and practicality. What a combination and what a contribution! Lynne Bezanson, Co-executive Director, Canadian Career Development Foundation."
Lynne Bezanson, Co-executive Director
Canadian Career Development Foundation

“Hope-filled Engagement offers an approach that fits well within an Aboriginal perspective because it respects and honours our ways of including community in our decision making processes and also incorporates story telling in a way that is positive and helps individuals see a new vision for their future. Aboriginal people will be helped to take the journey into the world of work because the practical applications found in this resource can be used immediately and with confidence by employment coaches, educators, and human resource managers. As someone who has been blessed to have learned from, and worked with Gray over the years, this book brilliantly shows us his spirit of teaching; I commend him on putting together Hope-filled Engagement in a way that connects to the reader on a personal level so you do not realize you are reading a book, but rather you feel that you are in a conversation with him.”
Trina Bučko, National Director, Organizational Inclusion Strategies
Aboriginal Human Resource Council of Canada

“Hope-Filled Engagement is the next evolution in career development theory. This book is like having Gray with you as a coach while you motivate and engage young people in their career life path. The activities, many which we have utilized as part of our Guiding Circles Training for teachers, are not only creative, relevant, and fun, but more importantly they work! Thanks Gray for sharing an amazing journey of hope!
Multi-culturalism for us is – diversity – our work needs to be culturally sensitive after the term cultural proficient/ or proficiency - and the latest would be culturally sensitive and relevant pedegogy.”
Lorna McPherson, Guidance Program Coordinator
Toronto District School Board

"The book contains in equal measure imagination, new ways of imagining the process of career, creativity, thinking outside the box with the belief that things can be done better by more people and finally optimism, a spiritual connection to bringing about the change we want to see in the world.”
Linda Farrington, City Campus Leader
Tasmanian Department Of Education, Learning Services North, Australia

  • Sales Rank: #1235785 in eBooks
  • Published on: 2011-10-03
  • Released on: 2011-10-03
  • Format: Kindle eBook

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1 of 1 people found the following review helpful.
It was so eye opening and a great way to see how I can better assist my ...
By Nilab
I attended a workshop delivered by Gray for professional development. It was so eye opening and a great way to see how I can better assist my clients. I have been using some of his tools and techniques and they are going well so far. My clients love the 'Favourite Things' activity and 'The Pencil' activity. It is a holistic approach which works well with my young clients.

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Selasa, 15 November 2011

[K165.Ebook] Download PDF Christianity and Marxism: A Philosophical Contribution to their Reconciliation, by Andrew Collier

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Christianity and Marxism: A Philosophical Contribution to their Reconciliation, by Andrew Collier

Andrew Collier analyses recent cooperation between Christianity and Marxism after earlier years of antagonism. He first discusses the nature of Christianity and Marxism and their place amongst contemporary world views, before looking at areas of apparent conflict and possible reconciliation. This groundbreaking work will be of interest to those involved in philosophy, theology, politics and Marxism.

  • Sales Rank: #2118691 in eBooks
  • Published on: 2013-04-15
  • Released on: 2013-04-15
  • Format: Kindle eBook

About the Author
Andrew Collier is Professor of Philosophy at the University of Southampton and has previously lectured at Warwick, Sussex and Bangor Universities. His recent publications include Socialist Reasoning, Critical Realism and Being and Worth.

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Kamis, 10 November 2011

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A Perfect Mess: The Hidden Benefits of Disorder - How Crammed Closets, Cluttered, by Eric Abrahamson

"An engaging polemic against the neat-police who hold so much sway over our lives." -The Wall Street Journal

Enthusiastically embraced by readers everywhere, this groundbreaking book is an antidote to the accepted wisdom that tight schedules, neatness, and consistency are the keys to success.

With an astounding array of anecdotes and case studies of the useful role mess can play in business, parenting, cooking, the war on terrorism, hardware stores, and even the meteoric career of Arnold Schwarzenegger, coauthors Abrahamson and Freedman demonstrate that moderately messy systems use resources more efficiently, yield better solutions, and are harder to break than neat ones. From clutter to time sprawl to blurring of categories, A PERFECT MESS will forever change the way we think about disorder.

"A compelling and comical tour of humanity's guilt-ridden love affair with accidents, messes, and randomness... Combine the world-is-not-as-it-seems mindset of Freakonomics with the delicious celebration of popular culture found in Everything Bad Is Good for You to get the cocktail-party-chatter-ready anecdotes of 'messiness leading to genius' in A PERFECT MESS." -Fast Company

  • Sales Rank: #2473129 in Books
  • Published on: 2006
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.53" h x 1.34" w x 6.38" l, 1.37 pounds
  • Binding: Hardcover
  • 288 pages

About the Author
Eric Abrahamson is a professor of management at Columbia University's School of Business, and author of Change Without Pain. David H. Freedman is the author of three books, and is a business and science journalist who has written for The Atlantic Monthly, Newsweek, and Wired, among others. Abrahamson lives in New York, and Freedman in Massachusetts.

Most helpful customer reviews

50 of 51 people found the following review helpful.
Strong on ideas, light on useful suggestions
By Trent Hamm
Over the last several years, I've worked very hard to become more and more organized with my stuff. I used to have a very difficult time finding things that I needed when I needed them and I also had some degree of difficulty effectively managing my time. Thankfully, over the last few years, I've really managed to conquer both of these. I feel incredibly productive on an average day now and I rarely have trouble finding the things that I need.

Yet with all this organization, I find that there are simply some things where organization gets in the way. The best example I can think of is brainstorming. When I go to the library, I find lots of books and articles worth reading. I often photocopy interesting passages there. At home, I often jot down notes from things that I observe as well as tearing articles out of magazines as I read them.

This ends up being something of a pile of ideas. And what I've found is that this pile of ideas is much more effective if it's chaotic. If I try to order it, I get fewer ideas out of that pile. On the other hand, if I just let it be, tossing new stuff on there in a haphazard fashion, it starts to click. Then I just set aside some time each week for brainstorming, where I grab articles from that pile at random, read what I've highlighted, flip through personal finance books, and so on. This chaos generates ideas - things that would not have normally associated themselves together sometimes become linked because of this mess.

Frankly, sometimes it's better to have disorder. And that's the idea behind A Perfect Mess by Eric Abrahamson and David H. Freedman. They argue that there is often a significant benefit in productivity, creativity, resilience, and profit in allowing a certain level of messiness and they offer a ton of advice in finding that balance.

1. The Cost of Neatness
Abrahamson and Freedman open the book by arguing that there is a significant cost to neatness, one that is often not repaid by the benefits of neatness. One particular example they use is that of an ordered pack of playing cards, used in essence to represent a filing system. If you need to retrieve four specific cards from a pack of playing cards, it will be much easier to find them from a pack that's organized by suit and rank than from a pack that's in random order. However, there's a very large up front cost in actually organizing the cards into order. Plus, there's also a time cost in refiling - when you have to return the four cards, you have to put them back in the right place in the ordered deck, whereas with the unordered deck, you can throw them in wherever (or perhaps right at the front, because you're likely to need certain files more often than others). They argue that the time cost of the initial filing plus the time cost of refiling doesn't add up to equal the net benefit of being able to pull out a particular card a bit more quickly.

2. A Mess Sampler
Here, several areas of messiness are surveyed: desks, lawns, corporate planning, and noisy phone calls are discussed in detail. They conclude from these surveys that there is an inherent cultural bias towards neatness, but that this cultural bias might not be beneficial at all in many situations. I particularly liked the argument about lawns - it struck a note with my green sensibilities. Imagine a suburban neighborhood where everyone keeps their lawn immaculate with regular mowing, fertilizers, and seeding that damages the soil over the long term but keeps a gorgeous lawn in the short term. Then, imagine one house that's "green" and would rather that their lawn become natural prairie than the well-fertilized beasts around them. Guess who's considered the outcast?

3. The History of Mess
Something of a history of organization follows, covering in detail many historical movements. In particular, Frederick Winslow Taylor is discussed - he was a business analyst in the late 19th and early 20th century who wrote the very influential book Principles of Scientific Management, which argued strongly on behalf of time organization and regimentation within the workplace. In short, they seem to conclude that the pro-organization and anti-mess philosophy of today largely comes from principles that work in narrow situations that came to be applied and accepted in a far broader sense than they were originally intended.

4. The Benefits of Mess
Abrahamson and Freedman offer tons of examples of how messiness is actually beneficial in various methods of life, piling together a ton of anecdotes that make a lot of sense. One example that particularly stood out to me was that of Harvey's, a small-town hardware store that basically just crams stuff on the shelves and effectively relies on personal observations of customers and employees to know when to restock. The whole store comes off as chaotic and unorganized, but because of the arrangement, they save money on organization (there's no real need for more organized stocking) and on sales per square feet (because there's so much jammed in there, customers walk by more items on their way to and from their intended purchase, increasing impulse buying opportunities).

5. Messy People
The authors address the idea that people are messy in very different ways, some healthy and some not so healthy. The crux of their argument here seems to be that there's a happy medium point that's effective - one can easily be too messy, while people can also become completely obsessed with organization. Most of the examples show this conflict - people tend to be successful with some degree of disorganization in their life, but are distracted by too much messiness or too much obsession with neatness.

6. Messy Homes
My mother was a firm believer in the idea of "dirty floors and happy kids," meaning that it was more important to build a strong relationship with your children than it was to keep a perfectly clean house. I tend to believe in the same thing - you're better off playing out in the yard with your children than scrubbing in the corner with a toothbrush. The authors go even further here, suggesting that most disorganization in the home is merely a sign of being lived in - why have a spotless garage if your kids don't have a place to put their baseball gloves?

7. Mess and Organizations
If the last several years have taught us anything in the technology sector, it's that large, traditional, top-down organizations don't innovate nearly as well as seemingly chaotic little startups. Why is that? In smaller organizations, there's more opportunity for people to interact from different parts of the organization - the CEO might have an office next door to most of the coding team and they interact several times daily. That type of interaction - and thus "messiness" of ideas - doesn't happen in larger organizations. Again, there are some limits to this - this works well for a team of 20, but chaos in a team of 20,000 can be a huge problem.

8. Messy Leadership
The primary point of this chapter is that there is no standard pattern of leadership, nor is there any standard pattern for messiness. People lead effectively in different ways, and they show this through profiles of different leaders, from the strong questioning and anti-authoritarian leadership of Bert Rutan to the highly structured leadership of Steve Jobs at Apple. My take from this is that generic guides for how to be a leader don't really work - there are lots of leadership styles and there's no recipe to blindly follow to success.

9. The Politics of Mess
Our laws are a perfect example of the mix of order and chaos. Laws are often haphazard and seemingly contradictory, plus they're being edited and rewritten all the time. Yet, out of the chaos of laws comes the order of society, where we have a ton of freedom and individual autonomy while so many of our needs (like roads, laws that protect our property and safety, etc.) are just simply met. Great success and order from chaos, indeed.

10. Optimizing Mess
A big theme of this book has been that a certain level of mess is good, but how do you deal with things if there's too much mess - or not enough mess? The rule of thumb here seems to be to try new things, usually an increment at a time. My favorite example of this was "no luck poker," which sought to greatly reduce the randomness in the amount of luck in poker. This would make poker less "messy" and more organized - and, obviously, it flopped. Why? Poker (at least in the no limit hold `em variety) has a very nice balance of order and messiness, and disrupting that makes for a less compelling game.

11. Messy Thinking
I quite liked this chapter, as it summed up quite well why my method of having a pile of random ideas and notes seems to work so well for my writing. In a nutshell, messiness helps in situations where making connections that aren't observed by others is valuable. Brainstorming is the perfect example of this - when you're just pitching thoughts, messiness is a very good thing. On the other hand, when you're fleshing out an idea, less messiness is good - you need a framework, not a bunch of ideas flopping around in the muck.

12. Pathological Mess
Excessive messiness (or excessive neatness) is often the sign of a psychological problem. For example, excessive hoarders (people who keep so much stuff that they have to wall off pieces of their homes, for instance) are exhibiting symptoms of pathological messiness, as are people who have a hard time concentrating on specific tasks for more than a moment or two. If messiness causes deep obstructions in your day to day life, seek some help. Some messiness is good - too much is a real problem.

13. The Aesthetics of Mess
Abrahamson and Freedman close the book with the astute point that messiness and disorganization plays a key role in art, both high art and popular art. Pulp Fiction, for example, is successful because of the messiness of the ordering of scenes; Donnie Darko is another example of how disorder in the plot makes the entire thing more compelling. The idea of a strict beginning, strict middle, and strict end of an organized book, film, show, or anything often limits what can be told - tossing out that structure and making it messy also makes things interesting.

*Some Thoughts on A Perfect Mess*
Here are three things I think I think about A Perfect Mess.

It's really all about optimization. Organization is only useful if it winds up being a net gain after you subtract the invested time. That's why most overarching organization schemes tend to fail - there's too much work involved in maintaining the system.

This is also why GTD works for me. There's almost no overhead for GTD, at least the way I do it. My method is a nice mix of messiness and order - I just jot down thoughts in my notebook as they come to mind and deal with that little mess later on. Instead of trying to keep stuff ordered, I find it more important to just get the ideas down and deal with that little mess later.

This book was long on ideas, but light on specific actionable points. Mostly, it just seems to be a very effective and thought-provoking argument against over-organization. It doesn't offer specifics on finding that balance for yourself, other than to try new things incrementally instead of diving in to a huge, overarching organization plan.

*Is A Perfect Mess Worth Reading?*
A Perfect Mess is loaded with a lot of compelling thinking about the balance between organization and messiness and often concludes that messiness (to an extent) is a very good thing.

If this seems like a no-brainer to you, this book probably won't light your fire. On the other hand, if you find yourself disagreeing with or intrigued by the premise, particularly if you have challenges with organization in your own life, A Perfect Mess is an enjoyable and thought-provoking read.

My only real complaint is that it doesn't offer much specific direction on how to find the right messiness balance in your own life. You have to dig that out from in between the lines. It might have been powerful to have a final chapter that drags those points and principles out into the open.

Even given that, A Perfect Mess was a worthwhile, compelling read. Check it out.

37 of 38 people found the following review helpful.
Don't lose this book in your clutter
By Dr. Cathy Goodwin
I have a feeling reviewers of this book will be self-selected. You're drawn to A Perfect Mess if you're living in clutter now and are tired of being told to "Just get organized." Judging by this book's amazon rank, that's a lot of us.

I can remember having the messiest desk in my grade school class and then the messiest office in my building when I was a college professor. My home office is cluttered. But when I try to get organized, I just end up losing things.

Besides, I love reading books that question our basic, taken-for-granted assumptions.

The best parts of the book are those that call attention to the cultural aspects of messiness. Countries have different definitions of order. The Japanese (possibly because they live in small spaces) tend to take a high level of neatness for granted. Parking garages won't accept motorcycles because they don't fit the definition of cars, according to the authors.

Secondly, the authors spell out the astronomically high value Americans place on organization. Professional organizers flourish. We spend millions on closet organization. Many people (and even more organizations) associate messiness with incompetence.

The authors carried out their own informal interviews, but they could have cited research. About 20 years ago a professor at Arizona State University, Mary Jo Bitner, conducted experiments where she showed airline passengers photos of a travel agent's desk. One group got the "messy" version and others got the "neat" version. Passengers were prepared to blame the "messy" agent for all sorts of errors, even those beyond the agent's control.

Around the same time, I recall reading a newspaper article addressing the reactions of freshmen at UC Berkeley to their "unkempt" professors. Some (especially those from uniform-wearing private schools) had to be convinced that a messy person could be smart.

On a micro level, we learn that people have different styles of organization. The authors introduce us to Judith Kollberg, who recognizes people who can't work with standard categorization systems. She identifies their strengths as she defines unique programs for each one. I suspect I'd fit this definition. When I create my own ad hoc systems, I stay organized more than when I try to follow others.

Naturally, I was drawn to the chapters citing the negative elements of organizing. Lawns make no sense in arid climates, yet homeowners' associations encourage them. I particularly liked the 7 ineffective habits of time management: personally I think "focus" can be overrated, especially in early stages of an enterprise.

The chapter on the history of mess and order is priceless. "God was the first professional organizer." It's not about religion: it's the notion that humans have always sought to bring order out of chaos.

A Perfect Mess does get messy in places (as other reviewers have noted). The authors express their philosophy as they create this book. They never say, "Here's precisely what we're discussing." They never define. So some scenarios seem to relate more to customer service, randomness or ad hoc responsiveness than to messiness.

On the plus side, we readers get an amusing book that's thought-provoking, well-written and fun to read. On the negative side, we get a jumble. Some case studies are really about customer service and randomness rather than messiness.

In the end, ironically, the messiness of the book supports its own message. The only boring part of the book comes in the chapter on classifying the messy and the mess.

Messiness triumphs. Earlier the authors show how messiness creates unexpected connections: a scientist picks up two papers from his messy desk, makes a connection and creates a blazing new discovery. Here, some topics can be neutralized because they're discussed in the context of messiness.

For example, the authors show that we are hard wired to see order even where none exists. We try to tidy up our memories. We believe that bad things happen because people deserve them (the famous "just world" theory). While this section has a questionable place in the book, I wish the authors had said more rather than less. For example, a lot of New Age beliefs like "Things happen for a reason" can be traced to this mental pattern.

If these topics had been relegated properly to a psychology book, many readers would never learn about them. Yet everyone who relies on memories to make decisions (as as juries in legal systems) should understand the way our minds work. Presenting these concepts in relation to messiness takes away much of the emotional charge and makes readers more willing to listen.

Bottom line: Despite a few flaws, I am delighted to see this book. It's high time we recognized the subtle discrimination pervading society against the organizationally challenged. Here's a great first step. Let's see some bumper stickers with the red "no" slash against the word "organization."

Cathy Goodwin [...]

68 of 74 people found the following review helpful.
Sometimes a mess is okay
By Debra Hamel
In their book A Perfect Mess: The Hidden Benefits of Disorder authors Eric Abrahamson (a professor of management at Columbia Business School) and David H. Freedman (a contributing editor at Inc. magazine) question the widespread assumption that organization and neatness are inherently better than disorder and clutter. They argue that in fact some degree of messiness is very often to be preferred to strict order--because the cost of maintaining order can be higher than the benefits accrued from it, for example, because disorder can be the mother of invention, because messy systems can be more efficient and robust than perfectly neat ones. In making their case Abrahamson and Freedman do not confine themselves to domestic mess--the topic that leapt to my mind when I first saw the book's title. Clutter is just one of twelves types into which they categorize messiness. Others include "time sprawl," as when tasks are left unprioritized, and "convolution," which occurs when organizational schemes are illogical. Accordingly, the authors discuss not only messy homes and offices but messy leadership and messy organizations, pathological messiness and artistic messiness.

The topics covered in A Perfect Mess are far reaching--from the suspect claims of professional organizers (for example, that the average person wastes an hour a day looking for things) to Arnold Schwarzenegger's "improvisational lifestyle" (incredibly enough, he doesn't keep a schedule, or didn't, at least, when he was first running for governor), from the Noguchi filing system to natural landscaping to cell phone noise and compulsive hoarding. Throughout, the authors profile people and businesses and systems that have profited from the introduction of some degree of some type of messiness.

"...we argue that there is an optimal level of mess for every aspect of every system. That is in, in any situation there is a type and level of mess at which effectiveness is maximized, and our assertion is that people and organizations frequently err on the side of overorganization. In many cases, they can improve by increasing mess, if it's done in the right way. At a minimum, recognizing the benefits of mess can be a major stress reducer--many of us are already operating at a more-or-less appropriate level of mess but labor under the mistaken belief that we're failing in some way because of it."

A Perfect Mess is an interesting book, written for the general reader in perfectly comprehensible prose. The authors' thesis won't necessarily surprise readers. If you think about it, it's obvious enough that there must be some optimal level of order for every situation. But it's not so much the conclusion that matters here as the guided tour through the messy worlds of city planning and hardware stores and trombone tuning and so on: you'll almost certainly learn something along the way, and in the end you may feel a little better about letting the dishes pile up.

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