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Building Your Business through Export (Strategic Success), by John Westwood
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Exporting is an effective way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. In this thorough but accessible guide, John Westwood explains the process of developing and implementing an export strategy from the UK.
Supported by online checklists and country mini profiles, this book includes advice on:
- Choosing and using agents and distributors
- Pricing
- Payment methods for export sales
- Making a company website ready for international customers.
With a range of international case studies, complete sample export and export marketing plans and a wealth of information on where to find further help and resources, Building Your Business Through Export is a very useful handbook for British exporters.
- Sales Rank: #5391177 in Books
- Brand: Brand: Kogan Page
- Published on: 2012-06-15
- Original language: English
- Number of items: 1
- Dimensions: 8.48" h x .77" w x 5.55" l, .79 pounds
- Binding: Paperback
- 288 pages
- Used Book in Good Condition
Review
"Sales and marketing guru John Westwood's comprehensive guidebook contains all the basics on exporting, including what types of firms should export and how they can do so successfully. …[H]is treatise provides a useful overview for managers who are considering expansion into foreign markets. getAbstract recommends it as a good starting tool for determining if exporting is right for your firm." --getAbstract
Managers and senior managers; Sales executives and managers who are involved with export sales; New exporters and current exporters who want to refresh their knowledge or develop their strategy.
About the Author
John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies and has since gained valuable experience in exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. Also, he is the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Comprehensive guide to the benefits and drawbacks of exporting
By Rolf Dobelli
Sales and marketing guru John Westwood's comprehensive guidebook contains all the basics on exporting, including what types of firms should export and how they can do so successfully. Exporting offers numerous benefits to healthy businesses, including the opportunity to tap into the $68 trillion global economy. Selling your products in other countries can be bafflingly complex; Westwood himself experienced complications and yet remains a proponent. Though written somewhat like a textbook, his treatise provides a useful overview for managers who are considering expansion into foreign markets. getAbstract recommends it as a good starting tool for determining if exporting is right for your firm.
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